Developing a loyalty program today is almost a must-do. Loyalty programs are a way to develop permission-based relationship with your regular customers, and is very much about creating loyalty to your brand.
A study done for the 2019 Loyalty Report developed by Bond Brand Loyalty found that 79% of respondents who participated in a loyalty program said they would be more likely to continue doing business with a brand if they had a loyalty rewards program. And 73% of respondents said they would be more likely to recommend brands that have a good rewards program. Wondering when to start such a program? The answer is quite obviously as soon as possible.
Loyalty programs are a soft-sell marketing approach that adds value to the customer in their experience with your company. The marketing industry has come around to realizing that a customer-centric approach is key to increasing profits and revenue.
As to the actual timing of when to launch a program, any time is good as long as your company is prepared for it. The last thing you need is to have a failed launch that disappoints customers and they abandon your brand. So execution needs to be flawless. Look at your customer data and determine your peak financial quarter. Perhaps it’s around the holidays or the beginning of summer.
Whenever you do decide to embark on this kind of initiative, you need to have marketing support and continued execution to make it a big deal and get customers so excited they won’t want to miss out on being part of your group and benefitting from the value-added rewards your program will surely offer them.
Replenishment software solutions are ideal for fostering brand loyalty and help to establish a solid revenue stream for your business. This article provides details on the many benefits that replenishment programs have for customers and brands alike, and offers insight into how to maximize your replenishment email messages to obtain a successful result.
Kiehl’s Canada wanted to be able to deliver an enriched and more personalized shopping experience to its current and new customers. Due to OSF’s deep understanding of the industry and specific needs of the brand and having the expertise and experience in delivering many successful projects for other brands in the L’Oreal Group, OSF developed and implemented a loyalty program aligned with Kiehl’s vision.
POINTS TO CART is a Storefront Reference Architecture (SFRA) compatible cartridge for Salesforce Commerce Cloud developed to help you create a loyalty program for your online store and strengthen your relationship with customers through rewards and incentives.