With the new year coming and priorities being re-aligned, we want to remind you that competition in field of search engine optimization (SEO) is on fire and staying ahead of the curve is more critical than ever. Not only do you want to make sure that you have a tactical plan for fresh, high-quality content, but you’ll want to take advantage of video content and optimize your SEO for voice search in 2023. But make sure your core SEO is strong, constantly revisited and part of your overall SEO strategy.
Unfortunately, we’ve come across many retailers and brands that do not have properly optimized title tags and meta descriptions (i.e., don’t have keywords in them and are not the proper length). Other common misses are images not having alt-text and are too large, no schema mark up, broken links, broken images, not having a properly setup Google My Business Page, and the list goes on. The main challenge we often see is lack of resources on their team to implement. SEO needs to be an ongoing and part of your overall digital marketing efforts. Properly setting up your site will not only help you reach your organic results, but it will also assist with your paid efforts with search engine marketing (SEM) and social media marketing (SMM). All digital marketing is a cohesive unit and SEO is the start.
Remember, SEO is not a one and done task; it is ongoing and should always be top-of-mind within your organization. Even the most basic SEO tasks can lead to amazing results for a retailer who is willing to put in the time and effort. Once you have the basics down, optimizing your SEO can improve the overall visitor experience, make you more competitive, and allow you to benefit from Google’s predictive search.
If you need help with your SEO strategy and tactics, we are here and ready to assist. Contact us.
Peter Kalanda is a Senior Consultant in OSF Digital´s Strategy group. He is a digital marketing expert, skilled at designing custom roadmaps for all customer-facing marketing channels (SEO, SEM, Facebook, Google Adwords, Social Media channels, etc.) and developing comprehensive content strategies for our clients.
FOR MORE ON THIS TOPIC