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Back in Stock

Enable Back in Stock Notifications

About the Product

Back in Stock logo

Out-of-stock items generate disappointment and frustrating shopping experiences. They can lead to lost sales and revenue, and damage customer engagement. However, running out of popular items doesn’t necessarily mean the end of the customer journey.

Back in Stock for Salesforce Commerce Cloud lets customers opt in to alerts for items that are temporarily unavailable. This is a safe way for merchants to manage stockouts, while keeping shoppers close to their ecommerce store. Whether it’s apparel, cosmetics, or home decor, letting customers know when their favorite items are back in stock can increase the chance of not losing sales, while strengthening brand attachment.

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Back in Stock

Main Features

  • Built for Salesforce Commerce Cloud Icon

    BUILT FOR SALESFORCE COMMERCE CLOUD

    Back in Stock extends and enhances the Salesforce Commerce Cloud platform with a customer alert capability. Back in Stock is compatible with Storefront Reference Architecture (SFRA)—Salesforce Commerce Cloud’s customization model and blueprint for site design.
  • Integrated with Salesforce Marketing Cloud Icon

    INTEGRATED WITH SALESFORCE MARKETING CLOUD

    Back in Stock easily integrates with Salesforce Marketing Cloud. With this integration, automated email alerts can be sent directly from the SFMC platform.
  • automated emails

    AUTOMATED EMAILS

    After configuration, the cartridge requires virtually no maintenance. The back-in-stock alerts are sent automatically, so that customers are driven back to your Salesforce Commerce Cloud-based website when specific products are restocked.
  • optimal user experience

    OPTIMAL USER EXPERIENCE

    In the case of unavailable items, shoppers can easily subscribe to back-in-stock email alerts using the Notify me button on the product description page.
  • bundle notifications

    BUNDLED NOTIFICATIONS

    If customers opt in to back-in-stock notifications for multiple products, they receive a single email that includes all updates. In this way, you avoid spammy practices, while keeping communication relevant.
  • reporting analytics

    REPORTING ANALYTICS

    You can gain insight into your shoppers’ behavior while measuring the effectiveness of your back-in-stock notification system by analyzing customer interactions with notifications and the number of alerts your customers get. Generate reports to see the status of every subscription (active or inactive) and store them in one of the three storage types available.
  • wishlist integration

    WISHLIST INTEGRATION

    Your customers are automatically informed if an out-of-stock product already on their wishlist comes back in stock.
  • notification threshold

    NOTIFICATION THRESHOLD

    To avoid sending the same back-in-stock notification to 20 customers when you only have 5 items in stock, set a product threshold. Make sure that returning customers have a real chance of purchasing their wanted items.
  • limited stock notice

    LIMITED STOCK NOTICE

    Show your customers when a product is low in stock with a clear notification on the storefront. As a merchant, it’s your choice as to what limited stock means for your product. Is it 5, 10, or 30 items? Set your preferred number and let customers know when they should hurry to buy.

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Resources

Related Articles, White Papers, Case Studies & More

  • Back in Stock brochure
    BROCHURE
    Read Brochure
  • Creating a Digital-First Outlook for Homeware Retailers
    ARTICLE
    Connected Customer Journeys

    Discover top trends for homeware retail and learn our six recommendations on unifying your brand’s store and online experience to create connected customer journeys.

    Read Article

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Our Salesforce Commerce Cloud Expertise

Salesforce Commerce Cloud Level 2 CertifiedSalesforce Commerce Cloud LINK Certified PartnerSalesforce Commerce Cloud Support Certified

We are the only Salesforce partner globally to reach Expert status in four major commerce categories: B2B Commerce, B2C Commerce, Consumer Goods and Retail. We have also received the 2020 Salesforce Partner Award for the most relevant Salesforce Commerce Cloud project. These awards add to our portfolio of distinctions, including the 2019 Bolty Award for Best Digital Experience in the Retail and Consumer Goods category, the 2019 Partner Innovation Award in the category of Customer 360, the 2018 Salesforce Lightning Bolt Trailblazer Award for Retail, and Salesforce’s 2016 Partner Innovation Award in Retail.

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