Our mystery shoppers spent time shopping at 115 retail and brand companies (across 14 verticals) to look at omnichannel functionalities and features to analyze the good and not-so-good for the 2022 Omnichannel Retail Index report. Here is a brief look at their observations on wish lists.
Wish lists can really improve the shopper’s experience, making it easy and convenient to mark what they like while on the shopping journey. Our consultants noted some capabilities that turned up the wish list joy.
Jessie Jackson is a Senior Consultant, Practice Lead in OSF Digital´s Strategy group. She has many years of experience executing strategies for brands and agencies, including system implementation, branding, copy direction, roadmap planning, analytics, site optimization, SEO, content, merchandising, and much more.