The Omnichannel Retail Index was launched in 2015 in partnership with The National Retail Federation and FitForCommerce, now OSF Digital's Strategy group. Since 2015, every year, we examine how 100-125 top retailers and brands embrace and deliver digital and omnichannel capabilities.
In January 2022, OSF Digital, a leading provider of digital transformation services to companies worldwide, with vast experience in the retail industry, completed the acquisition of FitForCommerce, highly regarded experts in digital commerce and omnichannel retail. FitForCommerce now operates as the digital strategy consulting arm of OSF Digital.
With this acquisition, OSF Digital consolidates its retail practice, providing businesses looking to start or accelerate their digital transformation journey, with more extensive strategic services and thought leadership resources, including the Omnichannel Retail Index.
Every year, through mystery shopping, our consultants benchmark how leading retailers and brands perform against 250+ web, mobile, store and cross-channel capabilities. The framework of the study remains the same, but as the industry evolves, the criteria that we benchmark against is constantly evaluated and updated as needed. Over the years, we have launched special editions focused on regions or industries such as Grocery and Malls.