MARKETING & LOYALTY STRATEGY

In order to compete in the crowded omnichannel landscape, companies must meet their customers wherever, whenever, and however they want, all at the right time with the right messaging. Let the OSF Digital Strategy marketing experts be an extension of your team and hit the ground running from day one! Our marketing consultants can dive deep into evaluating and benchmarking your current marketing activities, spending, metrics, tools, and platforms. We help you assess and build tactical, customer-centric and unified marketing plans tailored to your industry to get the best return on your marketing investments.

How do you stack up against your competitors and the industry? It’s hard to look at your own strategy and plan, objectively. Let our experts assess your current marketing plan and performance to see where you need to transform to unlock growth. Our data-driven consultants will look at your KPIs and analytics to help identify gaps and weaknesses, make recommendations, and prioritize those initiatives that make real impact to your bottom-line.

We understand the pressure marketing executives are facing with rising acquisition costs and fleeting customer loyalty. Our marketing consultants develop winning online customer acquisition strategies that are aligned with clients’ strategic goals. We can assess your current digital marketing plan and identify improvements to maximize your ROI; there’s always room for optimization when it comes to acquisition tactics. Our experts can also assess and make recommendations to your retention strategy. We identify and analyze key retention metrics to put a tactical plan in place to optimize your customer lifetime value (CLV), customer churn rate, repeat purchase ratio, and more.

For many brands and businesses, it is no longer enough to offer one-size-fits-all earn-and-burn loyalty programs. Every touchpoint and engagement should be meaningful, and the reward should align with the overall customer experience. When building a loyalty strategy, it’s critical to map out customer journeys and understand what is valuable to each customer. Sophisticated brands are building different rewards depending on the persona and personalizing the loyalty experience. The OSF Digital Strategy team can assess and revamp your current loyalty program or build a new omnichannel loyalty strategy, define business and technical requirements needed for a loyalty program, and prioritize investments.