The airport industry is preparing for massive growth, with airports in the Middle East and North Africa (MENA) emerging as key global players. By 2040, MENA airports will serve 1.1 billion travelers annually, accounting for 58% of the global traveler market. To meet this demand, airports in the region will require significant investment of $151 billion by 2040. However, achieving this transformation is a complex process that requires new digital solutions, better sustainability strategies, and fresh approaches to customer experience.
Leveraging Data and AI for Operational Excellence
As the number of passengers continues to grow, data and AI will play an increasingly important role in keeping operations running smoothly. To handle the growing number of travelers, airports must leverage data to improve their processes. With 1.1 billion travelers expected to go through MENA airports each year by 2040, operational efficiency is very important. Airports that have adopted data-driven solutions have already achieved remarkable results, such as reducing average call handling time by 27%. This improvement allows staff to concentrate more on enhancing the experience for travelers.
Modern Travelers Expect More from Airports
Today’s travelers are looking for more than just a place to catch a flight—they want an enhanced experience. Studies show that 79% of passengers want shorter queues, 83% are looking for better seating, and 70% are asking for more access to airport lounges. These preferences highlight the need for airports to offer more comfort and convenience, especially for business travelers.
Moreover, many passengers are willing to spend extra for better services. Whether it’s high-quality dining, wellness services, or even sleep suites, modern travelers are looking for unique experiences. In fact, if airport pricing were more aligned with high-street prices, 40% of travelers would likely spend more on shopping and dining. Airports that address these preferences can create additional revenue streams.
Embracing Sustainability: A Key Priority for Airports
With global attention on environmental sustainability, airports are also under pressure to reduce emissions. Many are exploring how they can play a bigger role in green energy, including producing sustainable aviation fuel (SAF) or hydrogen for aircraft. Over the next 25-30 years, we will see significant investments towards making airports more sustainable. Airports could even become regional energy hubs, offering green energy solutions for both airlines and the surrounding communities.
The Importance of Change Management in Transformation
While technology and sustainability are very important for airport growth, successful transformation also depends on strong change management. It is crucial to bring all stakeholders—airport staff, passengers, and partners—together to share a common goal before introducing new technologies. Doing this work beforehand helps reduce disruptions and makes sure that new solutions meet the actual needs of everyone involved.
When planning, it’s important to think about how new processes will affect users, not only from a technical view but also from their experience. By involving key groups early on and keeping communication clear, airports can avoid surprises and create smoother transitions when changes happen. Instead of giving travelers big changes all at once, airports can make smaller improvements, like virtual queues or booking appointments, and adjust based on feedback.
This gradual approach makes people more open to change and helps ensure that the transformation stays on track with both business goals and what passengers expect. In the end, it’s not just the technology itself but how well people accept it that defines the success of airport modernization.
As airports navigate the challenges of growth, data utilization, and changing traveler expectations, the path to modernization can feel overwhelming. However, with the right strategies in place, airports can successfully adapt to this evolving landscape. OSF Digital is here to support airports through this transformation, providing innovative solutions and expertise to help enhance operational efficiency and customer experience. Partner with us to ensure your airport not only meets future demands but also exceeds traveler expectations. Contact us today at [email protected] to learn more about how we can assist you in your modernization efforts.
Want to find out more? Watch our on-demand webinar to explore how airports can unlock their full potential with data and AI.
