In addition to being among the most recognizable brands in the world, Amazon brought in $386 billion USD in sales last year. Internationally, 47% of ecommerce sales were transacted through online marketplaces. And, as far as online marketplaces go, Amazon is by far the world’s top site. Registering 5.2 billion web visits per month (WebRetailer, 2021), three times greater than the next largest, being eBay at 1.7 billion. Given that they were the fourth high-tech company to reach $1 trillion USD, it is clear Amazon is the powerhouse you want as an online partner.
But, if you already have an online ecommerce system, the big question is how do you tie your own online efforts with being on Amazon? Specifically, if you already have a powerful engine, is there an easy way to connect your system to the Amazon product feed?
You presumably already have a sophisticated, enterprise-grade, ecommerce solution if you run a large ecommerce site. If you already work with solid online volumes, you are probably using a robust platform, like Salesforce.
The great news is that you already have a sound ecommerce strategy, addressing digital markets. These days, there are many internet selling options. But, as shown above, Amazon's marketplace is the largest and fastest expanding channel, helping you access new customers. Amazon is a great option to grow sales, and tap into new online consumer markets, fast. This is why so many retailers have an online business, based on being an Amazon seller.
Selling on Amazon is simple. Find a product with strong margins or demand, list it on Amazon, and it sells, based on Amazon's massive audience and reach. In part, this is based on the customer experience with which so many consumers have become comfortable.
Even if you are already running your own online store, with your own order fulfillment and pack and ship capabilities—partnering with Amazon is still a sound option. Simply put, it is all about methods to grow your business beyond your own brand's customer base. All consumers know Amazon, and that speaks to the global market of its reach. In that regard, having product detail pages on the marketplace with your products up for sale, indicates that you have a global strategy for selling outside your country or territories.
Okay, there are many good reasons to connect your online store to the Amazon marketplace. But how?
If you're a large retailer, distributor, or manufacturer (with some direct sales), you are undoubtedly using Salesforce Commerce Cloud. In the past, connecting your Salesforce system to Amazon has been a custom coding or manual process. Once connected, it often requires manual uploading of your product feeds and information.
So, connecting your ecommerce to Amazon has to be done with some forethought. You need a way to do so intelligently, that does NOT require you to manually load product photographs, details, and information.
Fortunately, new options are available. Product Feed for Amazon, for example, integrates your Salesforce Commerce Cloud-based shop by importing your product catalog directly into Amazon. This lets you increase sales by linking two powerful selling channels. Boost your retail, apparel, footwear, cosmetics, CPG, or other product sales. This app reduces your workload by taking away some of the tedious tasks. With the Product Feed for Amazon app enabled, OSF Digital staff help you list and update your Salesforce Commerce Cloud products on Amazon. With support, you can upload products to Amazon faster. Outsource the tedium of one-by-one product uploading, and instead, spend your time optimizing your marketing strategy and growing your revenue.
Ultimately, connecting your Salesforce-based ecommerce to Amazon is a smart move. It lets you tap into entirely new online consumers. It provides you with another channel to sell your goods. It also caters to your consumers by letting them shop where they prefer, while still being able to find your product brands. All this without forcing your customer to leave one marketplace. Let them shop where they want, but make sure you are there to pick up their order when they do.
To learn more, contact us for a friendly discussion about how to connect your ecommerce to Amazon.
Charles brings more than 20 years of experience in marketing, sales, product development, and management. With depth and breadth in varied markets, he drives the right go-to-market and demand generation strategies for OSF’s core products. A lifelong learner, he graduated from the University of Waterloo with degrees in management, business economics, and engineering. Charles also holds several certifications in leadership and marketing.