Companies all over the world are faced with the challenge of finding an optimal way to manage inventory and fulfill orders in the most efficient way. A poorly developed order management system (OMS) can mean the difference between a happy customer and one who won’t want to purchase from you again. A solid OMS helps your company run much more smoothly when it comes to order processing and allows for better customer relationship management. How? Through making sure the item(s) ordered get into their hands with as few hiccups as possible.
An order management system helps businesses keep track of orders (and all the information that goes along with that) and does so with detailed reports (inventory data that is made available across all channels), handles customer service, including returns and questions about where items are in the supply chain management cycle, and manages fulfillment of the purchased items.
The goal should be to implement an order management system that follows the entire lifecycle of an order and have that order managed by one system rather than many that don’t connect to the other. When they don’t, it often leads to a logistics nightmare. Having information in one place in the ordering system results in customers having a better overall experience.
Companies need an order management system that will empower them to conduct their business in an easy, simplified, and streamlined fashion because, as they say, time is money. Customers are placing orders in a vastly different way than they were say ten years ago.
Traditional order management systems have many hand-offs and systems in place, none of which communicate together, and if they do, data gets lost as it shifts from one group of the company to another. These processes are often siloed (say for example online versus brick and mortar not having reads on inventory the other has) and lack integration, which allows for errors, delays, and frustrated customers. Companies today need a supply chain management system that integrates all parts of the business involved in getting a purchase to a customer.
Logistics matters. Some problems businesses who still use traditional OMSs face today are:
An OMS that is integrated and has functions that streamline the order process is essential to doing good business today. FastOMS by OSF Digital offers four key functionalities that deliver a smooth experience for both merchants that use Salesforce Commerce Cloud and their customers:
Consumers today expect a high level of service. Having an OMS that offers customers a pain-free, simple shopping experience with your brand is one they will remember, talk about, and be happy to return to.