Is Digital 360 Worth the Hype?


The short answer is “absolutely”

Digital 360 has recently become the new industry standard for communicating with consumers on the level they have come to expect. It allows businesses to connect personally with their audiences on the platforms they prefer—and the way they want. When companies have the capability and data to understand each individual customer, they can better meet specific needs and desires.

OSF Digital is a trusted Salesforce partner with 15+ years of experience and recently responsible for accelerating the digital transformation of top-performing companies across the globe. When asked about the importance of Digital 360 in today’s marketplace, Becky Wright, OSF’s Vice President of Global Marketing, responded, “The most successful companies right now, particularly in ecommerce, are those that can capture opportunities very rapidly—and you must have platforms and clouds that can scale.”

That’s true. Digital transactions skyrocketed over the past year, and the companies that adapted accordingly ended up excelling tremendously. You’ve probably noticed some of these changes, such as retail stores offering curbside pickup, food delivery apps offering no-contact delivery, or even being able to view your barber’s calendar to schedule a time for him to come to you. Plus, these businesses have a plethora of payment options, all of which have your details on file. These seemingly subtle changes have made an enormous impact on how we shop and what customers now expect.

By delivering a customized customer experience, Salesforce Digital 360 keeps your company competitive, accessible, and desirable. It means you can market, sell, and engage your audience in a personal manner anytime, anywhere.

  • “We are experts in connecting commerce and marketing... so our business really is to help our clients reach their customers where they are shopping, and that has changed so dramatically over the last 18 months.”
    Becky WrightVice President of Global Marketing for OSF Digital

Digital 360 is valuable to businesses because it combines industry-leading marketing, commerce, and experience clouds to help create tailored, seamless online interactions. It also has three vital aspects responsible for the success of its users:

  • It’s driven by data.

    By integrating your commerce systems, marketing technology, service portals, and social media on a cloud-based platform, you can create a more educated strategy based on holistic data.

  • It’s obsessed with customers.

    After compiling and organizing all your data, you’ll be able to create personalized experiences for everyone. This essentially gives you the power to please every customer.

  • It’s future-proof.

    Instead of a standard software update, Digital 360 is designed as an evolving technology. In other words, everyone and everything else adapts to Digital 360, as it’s become the industry standard of making companies—and technologies—absolutely agile.

One of the main qualities that makes Salesforce Digital 360 so powerful is the ability to properly and accurately implement marketing strategies based on information gathered from multiple sources of data. And that amount of data can be overwhelming. “That’s why you need a [Salesforce] partner when you implement digital,” says Becky Wright. “The right partner can help you harness, collect, structure and use the data to drive your business. This data can provide visibility between departments and transparency for anyone that touches your customers, such as service agents, sales agents and store associates. If you have the data set up properly, it can also tell you where the market is going. And that’s what makes the data so valuable. You can recognize and respond to emerging trends more quickly than anybody else.”

It’s become apparent that the customizable tools Digital 360 offers improve every aspect of any business. The experienced experts at OSF Digital can help you leverage Salesforce Digital 360 to optimize your business.

Becky Wright

Author: Becky Wright, VP Salesforce Alliance & Marketing

Becky’s background in corporate marketing, sales and leadership spans several industries including Media and Communications, Retail and Consumer Goods, Professional Services, Finance and Technology. With more than 15 years of worldwide experience in rapidly growing organizations, Becky plays a major role in integrating technologies and business processes to create demand engines that influence and convert growth. Becky’s passion for technology and B2B enterprise services inspire her to share unique perspectives on digital transformation strategies that deliver strong results and deep business intelligence.