It is time to update your omnichannel shopping list! OSF Digital Strategy is excited to release the 2022 Grocery Omnichannel Retail Index (ORI) findings in partnership with FMI, the Food Industry Association, and NRF, the National Retail Federation. The Grocery ORI is a comprehensive benchmarking study of how food retailers are satisfying the grocery shopper’s appetite by delivering a seamless omnichannel experience. Chocked full of new benchmarks and best practices that have been updated from the 2019 (pre-pandemic) report, these insights help identify opportunities for food retailers to up their game, drive revenue, and reduce friction along the shopping journey.
First the good news! Due to the pandemic's impact on digital acceleration, food retailers have made significant omnichannel investments. The implementation of best-practices criteria adoption has increased from 58% pre- pandemic to 65% today. Here are a few findings to whet your appetite:
The Grocery ORI reveals progress in omnichannel best practices; however, most food retailers are still behind in developing integrated, seamless, and personalized experiences across all channels. "Food retailers suddenly had to become omnichannel masters in a short period of time and often had to piece together multiple, distinct programs and solutions to meet customer demands," said Bernardine Wu, Executive Managing Director of Digital Strategy at OSF Digital. "The latest Grocery Omnichannel Retail Index reveals that there are fragmented shopping experiences and therefore opportunities to develop a stronger seamless customer experience."
Now that your tastebuds have been enticed with tidbits from the 2022 Grocery Omnichannel Retail Index, download the full report: 2022 Grocery Omnichannel Retail Index. For more information about the Grocery Omnichannel Retail Index criteria and to learn how your company stacks up, please contact email@example.com.
Kathy Kimple is the Executive Director of OSF Digital’s Strategy group. She leverages 25+ years in omnichannel retail with a focus on brands, covering digital strategy and store operations, registry, marketing, tech selection, and organizational design.