Research shows that by the year 2030, the global automobile sector is set to grow to a staggering $9 trillion industry (Statista 2021).
2020 saw the accelerated digitization of the auto buying journey, beyond the trend that was already in progress. To keep selling, auto dealerships must adapt to include a digital buying journey. The trends are characterized by these examples:
How can your digital showroom help make you more money?1) You need to drive more traffic to the site
You are doing all of these things presently, but are you doing a good job or a great job? The difference is that in one case you are reaping the full benefits, whereas in the second case you are leaving money on the table. Money that another dealer is scooping from your bottom line.
How can you go from good to great? You need a holistic strategy to optimize the value of your digital presence. Think along the following lines:
It's not just about having a better website. It is about a better holistic marketing strategy and customer buying experience, which, OSF digital—unlike other vendors that only have one core competency—can do for you. We can work with you to develop a strategy to optimize the return on your investment in digital spending. Or, we can improve key capabilities on your website to convert more sales, increase your knowledge, and leverage that data to better engage and convert consumers.
Connect with us for a pressure-free discussion about how you can drive greater demand and bump up your conversions into auto sales.
Charles brings more than 20 years of experience in marketing, sales, product development, and management. With depth and breadth in varied markets, he drives the right go-to-market and demand generation strategies for OSF’s core products. A lifelong learner, he graduated from the University of Waterloo with degrees in management, business economics, and engineering. Charles also holds several certifications in leadership and marketing.
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