As digital commerce continues to grow, retailers and brands are investing more in making cart and checkout experiences frictionless, transparent, fast, and secure. The pandemic surely accelerated some best practice functionality areas, however, there are still significant opportunities to improve the cart and checkout experience including upselling through threshold messaging and “save for later” functionalities, as well as, more transparency and details around delivery expectations.
In addition to making sure online payments are secure and quick, retailers and brands are increasingly investing in expanding payment options such as “buy now pay later” (BNPL) and payment installment plans to expand reach and broaden target customers. In addition, a smaller group of retailers and brands are actively experimenting with alternative payment methods such as cryptocurrency and Venmo payments.
