Retailers and brands continue to invest in cart, checkout and payments (both online and in-store), focusing on making the experience as frictionless and seamless as possible. Did you know that the average checkout process includes 11-12 fields? To simplify the checkout process, many have introduced easier, and trusted, payment methods such as such as PayPal and digital wallets like Apple Pay, one-click pay, etc.
Many retailers and brands have also introduced ‘buy now pay later’ options (BNPL), and some are testing new alternative payments, including digital currency. The payment landscape is getting crowded; retailers must balance between giving customers options and inundating them with choices.
You dedicate time, resources, and budget toward delivering the best customer experience possible. But, are you truly meeting customer expectations? How do you compare to your competition? See how you perform against the Omnichannel Retail Index to help prioritize your digital roadmap and make smarter investment decisions.