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Customizing Salesforce Commerce Cloud To Meet Aristocrazy’s Needs

Aristocrazy is recognized as a major international brand for jewelry and watches. Part of the Suárez Group, the brand was founded in 2010, bringing to life a new concept: jewelry as a fashion accessory designed to be sold on the best shopping streets of the biggest cities with a clear international mission.

Aristocrazy’s ecommerce solution couldn’t keep up with the brand’s growing needs. Performance and reliability issues as well as the website’s inability to withstand increased traffic kept the brand from investing in marketing campaigns. Aristocrazy needed to replatform to a steady ecommerce solution that would empower the brand to deliver a luxury shopping experience online.

Aristocrazy has commenced its international expansion based on its growth in Spain and the warm reception it has received there. The company’s objective is to take the brand to new markets where it can tell people about its products and its infatuation with fashion and the latest trends in jewelry.

Aristocrazy operates more than 100 stores across the world.

A FLAWLESS ECOMMERCE SOLUTION THAT DRIVES RESULTS
+92%
INCREASE IN ECOMMERCE SALES
+98%
INCREASE IN REVENUE
+18%
GROWTH IN AVERAGE WEB SESSION DURATION
-46%
REDUCED BOUNCE RATE
+150%
MORE CONVERSIONS (NEW CUSTOMERS)
+150%
MORE CONVERSIONS (REPEAT CUSTOMERS)
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A COMPLETE ECOMMERCE REVAMP

OSF Digital replatformed Aristocrazy.com onto a Salesforce Commerce Cloud solution and helped the luxury brand benefit from a scalable, customizable SaaS ecommerce platform. This enabled the company to create a thoughtful digital experience that achieves both brand and commerce goals. Using OSF’s One Page CHECKOUT cartridge for Salesforce Commerce Cloud, we built the Aristocrazy Commerce Cloud module to allow the company to manage its catalogue, best sellers and returns with more efficiency.

ENHANCING THE BRAND’S DIGITAL STRATEGY

OSF Digital worked with Aristocrazy’s in-house teams to perform various enhancements to the brand’s digital strategy. We implemented alternative payment methods, enabled social sign-in for Aristocrazy customers, and helped the brand launch massive marketing campaigns.

We’ve also helped Aristocrazy solve their logistic challenges with Salesforce Order Management solution.

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