Customer Behavior Tracker

Measure Shoppers’ Actions

About the Product

Gain comprehensive insights into your customers’ behavior by integrating Google Tag Manager with Salesforce Commerce Cloud with OSF Digital’s Customer Behavior Tracker, a cartridge that facilitates the integration between the two platforms.

Customer Behavior Tracker is a SiteGenesis and Storefront Reference Architecture (SFRA) compatible cartridge for Salesforce Commerce Cloud that helps you manage Google Analytics events and know more about how visitors use your website, directly from Business Manager. Enhance your grocery, apparel, or footwear business based on real data about how customers browse pages, shop, and check out.

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Main Features

SEAMLESS INTEGRATION

Customer Behavior Tracker cartridge facilitates the integration of Google Tag Manager with Salesforce Commerce Cloud, making possible the management of Google Analytics Events directly from Business Manager.
SFRA compatible

Our cartridge is compatible with Storefront Reference Architecture (SFRA), Salesforce Commerce Cloud’s customization model and blueprint for site design, that builds sites faster and has hundreds of out-of-the-box features.
GOOGLE ANALYTICS EVENTS

Easily access information about your customers' behavior related to shopping cart actions, checkout funnel, and purchase confirmation, as well as clicking, and hovering over different pieces of product information, including product images, size, and composition detail.
SMARTER INSIGHTS

Use the Google Analytics conversion tracking tags and other predefined transactional triggers to track every step of how your customers engage with your brand.
DETAILED REPORTING

Explore performance reports offered by Google Analytics, combined with advanced Salesforce Commerce Cloud capabilities.

SEE HOW THE PRODUCT ENHANCES YOUR ONLINE SHOP

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What our clients are saying

“OSF has been a stellar partner in our transition to the Salesforce Commerce Cloud platform. Their extensive experience and expertise was invaluable in navigating the significant complexities inherent in replatforming an ecommerce experience from legacy technology. The OSF team is a crew of diligent, creative, dynamic problem solvers at every turn, and a pleasure to work with. We look forward to having OSF as our valued commerce partner as we take our ecommerce game to the next level.”
Mary BrownDirector Ecommerce Product & Customer Experience at Title Nine
“Having implemented Customer BEHAVIOR TRACKER, we have reduced page load time and gained better insight into events related to what products our customers are searching and viewing, from where the product was added to the cart, what products were removed from the cart and many other details about their browsing, shopping and checkout behavior.”
Jeff MilbournDirector of eCommerce Technical Apparel at Marmot

Resources

Related Articles, White Papers, Case Studies & More

Brochure

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CASE STUDY

LAURA CANADA CASE STUDY

As its retail footprint grew through new physical stores and digital channels, Laura Canada needed to ensure it could deliver personalized customer service at scale.
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VIDEO

LAURA CANADA VIDEO STORY

See how with the help of OSF Digital Laura Canada now provides an outstanding customer experience and has a 360° view of customers, which have together led to increased sales.
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Article

The New Strategy for the Grocery Industry

While the global economy is facing one of its biggest challenges, the grocery industry is gaining momentum. Grocery has been behind the digital transformation trend and hasn’t matched the pace of other industries towards innovation for quite a while. Today, as customer behavior changes drastically, grocers are looking for ways to catch up with long-predicted ecommerce trends.
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WhitePaper

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Article

Online Grocery Challenges

When it comes to restocking the fridge or pantry with groceries, most shoppers used to prefer a good old in-store visit. However, in the face of a global health crisis, consumer behavior has changed and expectations have grown, leaving grocers with no way to escape the digital transformation any longer, and pushing them to pursue the transition from offline to online with added force.
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PRESS RELEASE

Discover how Marmot, an outdoor clothing and sporting goods retailer explores shopping behavior and optimizes the checkout process with OSF Digital’s products.
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Article

ONLINE CUSTOMER BEHAVIOR

It’s difficult to know what customers are really doing on your site, and not having access to analytics puts you at a serious disadvantage. Leveraging Google Tag Manager into Salesforce Commerce Cloud can help you to gain insight through relevant analytics.
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Case Study

Urban Barn

OSF implemented Customer BEHAVIOR TRACKER, which will help Urban Barn gain comprehensive insights into their customers’ page browsing, shopping, and checkout behavior.
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Whitepaper

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Article

Why Your Ticketing Business Needs Affiliate Marketing

Today’s customers are saturated with information and getting exposure and selling tickets to your events can be challenging. To drive sales and increase the number of customers you’re able to reach, trust the best way to sell event tickets online—affiliate marketing. As one of the most high-growth avenues within digital marketing, this strategy can deliver big results for your ticketing business.
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