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About the Product
Gain comprehensive insights into your customers’ behavior by integrating Google Tag Manager with Salesforce Commerce Cloud with OSF Digital’s Customer BEHAVIOR TRACKER, a cartridge that facilitates the integration between the two platforms.
Customer BEHAVIOR TRACKER is a Storefront Reference Architecture (SFRA) compatible cartridge for Salesforce Commerce Cloud that helps you manage Google Analytics events and know more about how visitors use your website, directly from Business Manager, providing comprehensive insights into how customers browse pages, shop, and check out.
Main Features
“OSF has been a stellar partner in our transition to the Salesforce Commerce Cloud platform. Their extensive experience and expertise was invaluable in navigating the significant complexities inherent in replatforming an ecommerce experience from legacy technology. The OSF team is a crew of diligent, creative, dynamic problem solvers at every turn, and a pleasure to work with. We look forward to having OSF as our valued commerce partner as we take our ecommerce game to the next level.”
“Having implemented Customer BEHAVIOR TRACKER, we have reduced page load time and gained better insight into events related to what products our customers are searching and viewing, from where the product was added to the cart, what products were removed from the cart and many other details about their browsing, shopping and checkout behavior.”
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While the global economy is facing one of its biggest challenges, the grocery industry is gaining momentum. Grocery has been behind the digital transformation trend and hasn’t matched the pace of other industries towards innovation for quite a while. Today, as customer behavior changes drastically, grocers are looking for ways to catch up with long-predicted ecommerce trends.
Read ArticleWhen it comes to restocking the fridge or pantry with groceries, most shoppers used to prefer a good old in-store visit. However, in the face of a global health crisis, consumer behavior has changed and expectations have grown, leaving grocers with no way to escape the digital transformation any longer, and pushing them to pursue the transition from offline to online with added force.
Read ArticleDiscover how Marmot, an outdoor clothing and sporting goods retailer explores shopping behavior and optimizes the checkout process with OSF Digital’s products.
READ PRESS RELEASEIt’s difficult to know what customers are really doing on your site, and not having access to analytics puts you at a serious disadvantage. Leveraging Google Tag Manager into Salesforce Commerce Cloud can help you to gain insight through relevant analytics.
Read ArticleOSF implemented Customer BEHAVIOR TRACKER, which will help Urban Barn gain comprehensive insights into their customers’ page browsing, shopping, and checkout behavior.
Read Case StudyToday’s customers are saturated with information and getting exposure and selling tickets to your events can be challenging. To drive sales and increase the number of customers you’re able to reach, trust the best way to sell event tickets online—affiliate marketing. As one of the most high-growth avenues within digital marketing, this strategy can deliver big results for your ticketing business.
Read ArticleWinner of 2019 Bolty Award for Best Digital Experience in the Retail and Consumer Goods, 2019 Salesforce Partner Innovation Award for Customer 360, Bolty Award in the Retail Category at Dreamforce 2018 and Salesforce 2016 Partner Innovation Award in Retail, we’ve successfully launched over 200 stores for more than 80 brands, helping global merchants achieve international, omnichannel and commerce optimization goals. We are a Level 2 certified partner, a LINK Joint Customer and Support Certified, with over 15 cartridges developed for Salesforce Commerce Cloud, having our products used by numerous customers around the world.