About the Product
Gain comprehensive insights into your customers’ behavior by integrating Google Tag Manager with Salesforce Commerce Cloud with OSF Digital’s Customer Behavior Tracker, a cartridge that facilitates the integration between the two platforms.
Customer Behavior Tracker is a SiteGenesis and Storefront Reference Architecture (SFRA) compatible cartridge for Salesforce Commerce Cloud that helps you manage Google Analytics events and know more about how visitors use your website, directly from Business Manager. Enhance your grocery, apparel, or footwear business based on real data about how customers browse pages, shop, and check out.
See how the cartridge works
“OSF has been a stellar partner in our transition to the Salesforce Commerce Cloud platform. Their extensive experience and expertise was invaluable in navigating the significant complexities inherent in replatforming an ecommerce experience from legacy technology. The OSF team is a crew of diligent, creative, dynamic problem solvers at every turn, and a pleasure to work with. We look forward to having OSF as our valued commerce partner as we take our ecommerce game to the next level.”
“Having implemented Customer BEHAVIOR TRACKER, we have reduced page load time and gained better insight into events related to what products our customers are searching and viewing, from where the product was added to the cart, what products were removed from the cart and many other details about their browsing, shopping and checkout behavior.”
Other Products You Might Find Useful
for Your Online Shop
Improve your website’s cart abandonment rate and transform lost sales into new opportunities by reconnecting with shoppers who abandon their carts.
With the help of Product Feed for Google Shopping, our cartridge for Salesforce Commerce Cloud, you can integrate the Google Shopping marketplace with your Salesforce Commerce Cloud-based ecommerce store.
Ensure recurring revenue by empowering your customers to set up subscription orders and schedule the delivery of the products they regularly purchase, as often as they need.
Related Articles, White Papers, Case Studies & More
While the global economy is facing one of its biggest challenges, the grocery industry is gaining momentum. Grocery has been behind the digital transformation trend and hasn’t matched the pace of other industries towards innovation for quite a while. Today, as customer behavior changes drastically, grocers are looking for ways to catch up with long-predicted ecommerce trends.Read Article
When it comes to restocking the fridge or pantry with groceries, most shoppers used to prefer a good old in-store visit. However, in the face of a global health crisis, consumer behavior has changed and expectations have grown, leaving grocers with no way to escape the digital transformation any longer, and pushing them to pursue the transition from offline to online with added force.Read Article
It’s difficult to know what customers are really doing on your site, and not having access to analytics puts you at a serious disadvantage. Leveraging Google Tag Manager into Salesforce Commerce Cloud can help you to gain insight through relevant analytics.Read Article
Today’s customers are saturated with information and getting exposure and selling tickets to your events can be challenging. To drive sales and increase the number of customers you’re able to reach, trust the best way to sell event tickets online—affiliate marketing. As one of the most high-growth avenues within digital marketing, this strategy can deliver big results for your ticketing business.Read Article
We are the only Salesforce partner globally to reach Expert status in four major commerce categories: B2B Commerce, B2C Commerce, Consumer Goods and Retail. We have also received the 2020 Salesforce Partner Award for the most relevant Salesforce Commerce Cloud project. These awards add to our portfolio of distinctions, including the 2019 Bolty Award for Best Digital Experience in the Retail and Consumer Goods category, the 2019 Partner Innovation Award in the category of Customer 360, the 2018 Salesforce Lightning Bolt Trailblazer Award for Retail, and Salesforce’s 2016 Partner Innovation Award in Retail.