Customer Behavior Tracker

Measure Shoppers’ Actions

About the Product


Gain comprehensive insights into your customers’ behavior by integrating Google Tag Manager with Salesforce Commerce Cloud with OSF Digital’s Customer Behavior Tracker, a cartridge that facilitates the integration between the two platforms.

Customer Behavior Tracker is a SiteGenesis and Storefront Reference Architecture (SFRA) compatible cartridge for Salesforce Commerce Cloud that helps you manage Google Analytics events and know more about how visitors use your website, directly from Business Manager. Enhance your grocery, apparel, or footwear business based on real data about how customers browse pages, shop, and check out.

See how the cartridge works

Customer Behavior Tracker

Main Features

  • BT icon 4


    Customer Behavior Tracker cartridge facilitates the integration of Google Tag Manager with Salesforce Commerce Cloud, making possible the management of Google Analytics Events directly from Business Manager.
  • SFRA Ready

    SFRA compatible

    Our cartridge is compatible with Storefront Reference Architecture (SFRA), Salesforce Commerce Cloud’s customization model and blueprint for site design, that builds sites faster and has hundreds of out-of-the-box features.
  • BL icon 3


    Easily access information about your customers' behavior related to shopping cart actions, checkout funnel, and purchase confirmation, as well as clicking, and hovering over different pieces of product information, including product images, size, and composition detail.
  • BT icon 2


    Use the Google Analytics conversion tracking tags and other predefined transactional triggers to track every step of how your customers engage with your brand.
  • SOR icon 2


    Explore performance reports offered by Google Analytics, combined with advanced Salesforce Commerce Cloud capabilities.


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  • What our clients are saying

  • “OSF has been a stellar partner in our transition to the Salesforce Commerce Cloud platform. Their extensive experience and expertise was invaluable in navigating the significant complexities inherent in replatforming an ecommerce experience from legacy technology. The OSF team is a crew of diligent, creative, dynamic problem solvers at every turn, and a pleasure to work with. We look forward to having OSF as our valued commerce partner as we take our ecommerce game to the next level.”
    Mary BrownDirector Ecommerce Product & Customer Experience at Title Nine
  • “Having implemented Customer BEHAVIOR TRACKER, we have reduced page load time and gained better insight into events related to what products our customers are searching and viewing, from where the product was added to the cart, what products were removed from the cart and many other details about their browsing, shopping and checkout behavior.”
    Jeff MilbournDirector of eCommerce Technical Apparel at Marmot
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Our Salesforce Commerce Cloud Expertise

Salesforce Commerce Cloud Level 2 CertifiedSalesforce Commerce Cloud LINK Certified PartnerSalesforce Commerce Cloud Support Certified

We are the only Salesforce partner globally to reach Expert status in four major commerce categories: B2B Commerce, B2C Commerce, Consumer Goods and Retail. We have also received the 2020 Salesforce Partner Award for the most relevant Salesforce Commerce Cloud project. These awards add to our portfolio of distinctions, including the 2019 Bolty Award for Best Digital Experience in the Retail and Consumer Goods category, the 2019 Partner Innovation Award in the category of Customer 360, the 2018 Salesforce Lightning Bolt Trailblazer Award for Retail, and Salesforce’s 2016 Partner Innovation Award in Retail.