About the Product
Gain comprehensive insights into your customers’ behavior by integrating Google Tag Manager with Salesforce Commerce Cloud with OSF Digital’s Customer Behavior Tracker, a cartridge that facilitates the integration between the two platforms.
Customer Behavior Tracker is a SiteGenesis and Storefront Reference Architecture (SFRA) compatible cartridge for Salesforce Commerce Cloud that helps you manage Google Analytics events and know more about how visitors use your website, directly from Business Manager. Enhance your grocery, apparel, or footwear business based on real data about how customers browse pages, shop, and check out.
See how the cartridge works
Main Features
“OSF has been a stellar partner in our transition to the Salesforce Commerce Cloud platform. Their extensive experience and expertise was invaluable in navigating the significant complexities inherent in replatforming an ecommerce experience from legacy technology. The OSF team is a crew of diligent, creative, dynamic problem solvers at every turn, and a pleasure to work with. We look forward to having OSF as our valued commerce partner as we take our ecommerce game to the next level.”
“Having implemented Customer BEHAVIOR TRACKER, we have reduced page load time and gained better insight into events related to what products our customers are searching and viewing, from where the product was added to the cart, what products were removed from the cart and many other details about their browsing, shopping and checkout behavior.”
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We are the only Salesforce partner globally to reach Expert status in four major commerce categories: B2B Commerce, B2C Commerce, Consumer Goods and Retail. We have also received the 2020 Salesforce Partner Award for the most relevant Salesforce Commerce Cloud project. These awards add to our portfolio of distinctions, including the 2019 Bolty Award for Best Digital Experience in the Retail and Consumer Goods category, the 2019 Partner Innovation Award in the category of Customer 360, the 2018 Salesforce Lightning Bolt Trailblazer Award for Retail, and Salesforce’s 2016 Partner Innovation Award in Retail.