Customer Behavior Tracker

Measure Shoppers’ Actions

About the Product

Customer Behavior Tracker

Elevate your understanding of your customers' behaviors to new heights by seamlessly integrating Google Tag Manager with Salesforce Commerce Cloud through OSF Digital's Customer Behavior Tracker. Our cartridge simplifies the connection between these two platforms, providing you with the capability to harness the full potential of your data.

The Customer Behavior Tracker is fully compatible with SiteGenesis and Storefront Reference Architecture (SFRA) for Salesforce Commerce Cloud, and it seamlessly integrates with Google Analytics 4. This powerful combination empowers you to efficiently manage Google Analytics events and gain a deeper understanding of how your website visitors interact with your platform. All of this can be easily accomplished within the user-friendly Business Manager interface.

Now, you can take your grocery, apparel, or footwear business to the next level with confidence, armed with data-backed decisions. Discover how customers navigate your pages, make purchases, and complete checkouts, enabling you to optimize your online presence and enhance the customer experience. Start leveraging these insights today and unlock the full potential of your online business.

Main Features

  • BT icon 4


    Customer Behavior Tracker cartridge facilitates the integration of Google Tag Manager with Salesforce Commerce Cloud, making possible the management of Google Analytics Events directly from Business Manager.
  • SFRA ready

    SFRA compatible

    Compatible with Storefront Reference Architecture (SFRA), Salesforce Commerce Cloud’s customization model and blueprint for site design.
  • BT icon 2


    Use the Google Analytics conversion tracking tags and other predefined transactional triggers to track every step of how your customers engage with your brand.
  • Empower Your Business For The Future


    Unlock the full potential of your business with Customer Behavior Tracker – experience seamless transition to GA4, the cutting-edge analytics platform that collects event-based data from both websites and apps.
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    Effortlessly retrieve essential customer data, from shopping cart activity and checkout processes to purchase confirmations. Plus, easily access insights on account creation, login activity, and product filtering. With our upgraded Google Analytics event tracking, we've got you covered with E-commerce actions like viewing items, adding to Wishlist, and checking out, along with Custom Events like sign-ups, account activity, and more. Stay in the know with a user-friendly approach.
  • Consistent Data, No Matter The User's Locale


    No need to worry about different languages – Google Analytics displays dimension values in the default language, ensuring consistency. If you want to segment reports by language or country, simply use the site language dimension.
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    Explore performance reports offered by Google Analytics, combined with advanced Salesforce Commerce Cloud capabilities.


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  • What our clients are saying

  • “OSF has been a stellar partner in our transition to the Salesforce Commerce Cloud platform. Their extensive experience and expertise was invaluable in navigating the significant complexities inherent in replatforming an ecommerce experience from legacy technology. The OSF team is a crew of diligent, creative, dynamic problem solvers at every turn, and a pleasure to work with. We look forward to having OSF as our valued commerce partner as we take our ecommerce game to the next level.”
    Mary BrownDirector Ecommerce Product & Customer Experience at Title Nine
  • “Having implemented Customer BEHAVIOR TRACKER, we have reduced page load time and gained better insight into events related to what products our customers are searching and viewing, from where the product was added to the cart, what products were removed from the cart and many other details about their browsing, shopping and checkout behavior.”
    Jeff MilbournDirector of eCommerce Technical Apparel at Marmot
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Our Salesforce Commerce Cloud Expertise

Salesforce Commerce Cloud Level 2 CertifiedSalesforce Commerce Cloud LINK Certified PartnerSalesforce Commerce Cloud Support Certified

We are the only Salesforce partner globally to reach Expert status in four major commerce categories: B2B Commerce, B2C Commerce, Consumer Goods and Retail. We have also received the 2020 Salesforce Partner Award for the most relevant Salesforce Commerce Cloud project. These awards add to our portfolio of distinctions, including the 2019 Bolty Award for Best Digital Experience in the Retail and Consumer Goods category, the 2019 Partner Innovation Award in the category of Customer 360, the 2018 Salesforce Lightning Bolt Trailblazer Award for Retail, and Salesforce’s 2016 Partner Innovation Award in Retail.