Customer BEHAVIOR TRACKER 2.0

The New Strategy for the Grocery Industry

While the global economy is facing one of its biggest challenges, the grocery industry is gaining momentum. Grocery has been behind the digital transformation trend and hasn’t matched the pace of other industries towards innovation for quite a while. Today, as customer behavior changes drastically, grocers are looking for ways to catch up with long-predicted ecommerce trends.

Online Grocery Challenges

When it comes to restocking the fridge or pantry with groceries, most shoppers used to prefer a good old in-store visit. However, in the face of a global health crisis, consumer behavior has changed and expectations have grown, leaving grocers with no way to escape the digital transformation any longer, and pushing them to pursue the transition from offline to online with added force.

Discover how Marmot, an outdoor clothing and sporting goods retailer explores shopping behavior and optimizes the checkout process with OSF Digital’s products.

ONLINE CUSTOMER BEHAVIOR

It’s difficult to know what customers are really doing on your site, and not having access to analytics puts you at a serious disadvantage. Leveraging Google Tag Manager into Salesforce Commerce Cloud can help you to gain insight through relevant analytics.

Urban Barn

OSF implemented Customer BEHAVIOR TRACKER, which will help Urban Barn gain comprehensive insights into their customers’ page browsing, shopping, and checkout behavior.

Why Your Ticketing Business Needs Affiliate Marketing

Today’s customers are saturated with information and getting exposure and selling tickets to your events can be challenging. To drive sales and increase the number of customers you’re able to reach, trust the best way to sell event tickets online—affiliate marketing. As one of the most high-growth avenues within digital marketing, this strategy can deliver big results for your ticketing business.