Kal Tire is Canada’s largest independent tire dealer as well as North America’s second largest commercial tire dealer.
The company was looking to offer an enhanced level of service to their customers in areas such as product selection, visualization and personalization, as well as in booking appointments with Kal Tire specialists for tire installation. The goal was to go above and beyond what is traditionally delivered in this industry.
“By providing exceptionally detailed information on tires and accessories via a detailed and highly-specialized product selection tool, Kal Tire aims to be Canada’s premier online destination for tire information.”
VP Marketing at Kal Tire
The website features a sophisticated appointment booking tool backed by a geolocation feature that helps shoppers discover the closest store where they can obtain service. A guided path to purchase was created to help shoppers find the best products for their specific vehicle. Considering there are 150 different attributes to be evaluated, this can be a challenging process.
OSF also integrated a product visualizer to allow customers to view how wheel options appear on their car or truck.