"In times of global crisis and social distancing protocols, we were looking for a way to reach consumers and continue to sell products, even with our showrooms closed. In order to offer our customers an option to purchase motorcycles digitally, we needed to ramp up our ecommerce presence quickly. Thanks to OSF’s quick implementation, Fanalca was able to realize many benefits of the Quick Start Direct to Consumer solution, most importantly, gaining the ability to sell and move products for the first time since the disruption caused by the coronavirus pandemic.”
LUZ ANGELA PALOMINO,
Ecommerce Manager, Fanalca
OSF Digital installed its Quick Start Direct to Consumer commerce solution in just 2 weeks to help Fanalca rapidly set up a digital sales channel and launch an online shop fast. This out-of-the-box commerce solution, powered by Salesforce Commerce Cloud, is designed specifically for brands selling consumer goods such as food products, packaged goods, clothing, beverages, automobiles and automotive parts, and electronics. Leveraging OSF’s automotive ecommerce solution, Fanalca was able to restore business continuity by transitioning to a direct-to-consumer ecommerce platform and opening a new revenue and distribution channel.
Proving its agility and flexibility, OSF performed all the necessary adjustments to the Quick Start solution and delivered a customized automotive ecommerce solution, built on Salesforce Commerce Cloud. To match country-specific requirements, OSF added several integrations, including a regional payment solution, social login for Facebook and Google, a store locator functionality, and localized the solution within the initially-declared timeframe.
The solution provided to Fanalca by OSF allowed their customers to either schedule an appointment, reserve and start the purchase process of their desired vehicle online, or buy the product exclusively online.
OSF helped Fanalca to implement special promotions for clients buying motorbikes partially or exclusively through their new digital channel. For every motorbike ordered online, the client receives a free helmet.
OSF’s innovative Quick Start solution ensured a quick launch of Fanalca’s first online shop and enabled the company to transform their sales model in a matter of weeks, not months. The company gained the ability to sell and move products fast and has already sold motorcycles online from their own automotive ecommerce platform for the first time since the disruption, caused by the coronavirus pandemic. Thanks to OSF, Fanalca was able to:
Open a new revenue and distribution channel.
Go to market with their online shop in weeks, not months.
Start selling direct-to-consumers through their online channel, adopting a sales model that is very new for the automotive industry.
Offer an enhanced customer experience, where clients can either pay for their motorbike online in full or take advantage of an added "reservation" option.
Encourage online transactions by implementing special promotions for online shoppers.
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