By placing the customer at the center, brands will achieve new engagement models that bring together marketing, commerce, and community. The customer’s engagement with the brand reflects an understanding of past actions, product usage, and a host of other personalized factors. Customer interactions from the brand’s website translate to their mobile app experiences and in-store visits.
Using audience segmentation, customer data can be activated across marketing, commerce, and community platforms. Segmentation capabilities will allow brands to identify specific groups of people to engage with in real-time, based on demographics, engagement history, and all other available customer data.
Brands will be able to unify their customer data to create rich customer profiles. This includes known and unknown data such as cookies, customer first-party IDs, and more. Centralized inventory management results in presenting the right product to the right customer, online or in-store.
With AI, brands will be able to analyze and understand how and when to engage with customers to drive loyalty and improve business performance. Customer profiles are continuously updated, based on behaviors that allow brands to leverage AI to drive the most relevant mix of product/channel recommendations to optimize engagement and customer satisfaction.
By understanding past and present customer behaviors, brands can map a future relationship. Learn what happened, why it happened, what will happen, and what to do about it—with transparent, understandable AI models.
To Get Started on Digital 360
Build or expand your digital commerce on Salesforce Commerce Cloud with a customized or out-of-the-box solution. As your Salesforce Commerce Cloud partner, we can launch or replatform your online store, create a marketplace, and integrate other technologies for subscriptions, payment solutions, order management, shipping and much more. We can also create a headless commerce solution so you can scale fast.
Engage more personally with your customers by adding Salesforce Marketing Cloud to your technology stack. We’ll develop a marketing strategy to fit your needs, help you transition to Salesforce Marketing Cloud, integrate it with your commerce, and manage and monitor your campaigns and platform for you.
Give your customers, employees, or partners the best digital experiences when they visit your site. We’ll map out the right strategy for your goals, develop a customized solution, implement Salesforce Experience Cloud, and provide support to ensure you offer the end-user experience you want.
Enable connected commerce experiences quickly by leveraging MuleSoft’s API-led approach to integration. We’ll implement MuleSoft and customize it to your specific needs and help you get the most out of your MuleSoft investment by providing continuous support and maintenance services.
Rely on OSF to simplify and accelerate the technical side of your business. While we’re tracking data and delivering optimization programs that improve business KPIs—including conversions, revenue per visit, bounces and much more—you can focus on the business value behind the data we crunch for you.
Create a single source of truth for your customer data, so your marketing team can create impactful 1:1 messaging across channels. We can build your 360° customer data architecture, combine and reconcile customer identities, create customer segments, provide omni-channel recommendations to activate your customer data, and provide customer-centric dashboards for reporting and analytics.
Our strategic partnership with Salesforce began in 2010. With Salesforce Navigator Expert status, several Salesforce awards for multi-cloud innovation, and a proven playbook for Customer 360 success, OSF Digital guides enterprises through their entire digital transformation journey.