By placing the customer at the center, brands will achieve new engagement models that bring together service, marketing, commerce, community, and more. The customer’s engagement with the brand reflects an understanding of past actions, product usage, and a host of other personalized factors. Customer interactions from the brand’s website translate to their mobile app experiences and in-store visits.
Using audience segmentation, customer data can be activated across marketing, commerce, service, and beyond. Segmentation capabilities will allow brands to identify specific groups of people to engage with in real-time, based on demographics, engagement history, and all other available customer data.
Faster time to resolution for customer inquiries and a better overall service experience is achieved thanks to the right information at the right time. Increased up-sell/cross-sell is directly linked to service agents, who can make informed product suggestions based on the customer’s interaction history.
Brands will be able to unify their customer data to create rich customer profiles. This includes known and unknown data such as cookies, customer first-party IDs, and more. Centralized inventory management results in presenting the right product to the right customer, online or in-store.
With AI, brands will be able to analyze and understand how and when to engage with customers to drive loyalty and improve business performance. Customer profiles are continuously updated, based on behaviors which allow brands to leverage AI to drive the most relevant mix of product/channel recommendations to optimize engagement and customer satisfaction.
By understanding past and present customer behaviors, brands can use the findings to map a future relationship. Learn what happened, why it happened, what will happen, and what to do about it— with transparent, understandable AI models.
Our strategic partnership with Salesforce began in 2010. As one of their 'Best System Integrators', we have over 400 Salesforce certifications and more than 40 certified cartridges, helping businesses grow and providing support throughout their digital transformation journey.