FROM B2B TO B2B2C: OPENING A DTC SALES CHANNEL FOR A BEAUTY MANUFACTURER
- Industry: Manufacturing – Beauty & Cosmetics
- Headquarters: Texas, US
- Brand presence: Global
- Employees: 41,000+
Ineffective B2C ecommerce strategy. The beauty manufacturer had a well-established B2B ecommerce presence but was limited in its ability to sell directly to the consumer.
Expanding DTC ecommerce presence. The company lacked the tools and solutions to sell directly to consumers in South America.
In need of a quick go-to-market solution. The manufacturer needed a solution that could be easily replicated, allowing for speedy rollouts in new regions.
The beauty manufacturer’s new B2C websites helped the company transition from a predominantly B2B business model and establish an efficient B2B2C business. By enhancing its B2C digital strategy, the manufacturer is now able to grow brand awareness, build stronger relationships with its DTC clientele, and increase their engagement and loyalty. The manufacturer now offers unique B2C shopping experiences and allows customers to organize baby shower events virtually.