6 Ecommerce Loyalty Programs Winning the Client Retention Game — Which Is Right for You?

With post-pandemic customer expectations at an all-time high and brand loyalty at risk from competitive and market pressures, you must show your customers the love and devise new strategies to keep your valuable customers coming back. Effective B2B and B2C customer retention and customer loyalty strategies are not about keeping customers at all costs—they’re about developing loyalty among your most valuable customers. Loyal customers spend more, becoming brand advocates and are much less likely to succumb to the overtures of competitors.

Consider these numbers:

• 95% of customers say trusting a company increases their loyalty (Salesforce Research)
• 83% say joining a loyalty program will keep them making purchases at that business (Semrush)
• Consumers who participate in high-performing loyalty programs are 80% more likely to choose your brand over competitors and twice as likely to recommend it to friends (MIT Sloan Management Review)
• 67% of customers enjoy getting surprise gifts from their loyalty programs and consider it a make-or-break factor (Semrush)

With the right loyalty approach you can show your customers the love, engage them in a meaningful way, and drive value for your customers and your business. Take a look at what a loyalty program can do for you:

• Generate insights to help your customers increase spending and purchase frequency
• Drive sales by encouraging multiple purchases from loyal customers
• Increase referrals and gain more upselling and cross-selling opportunities
• Boost customer satisfaction and improve your customer retention

Get started immediately. Download our free white paper to learn the six types of B2C and B2B ecommerce programs with case studies for different industries to explain why you need to act soon to build a cloud-based loyalty program. Also, learn how Salesforce Loyalty Management functions with flexibility to support your evolving loyalty solution needs.