"We are continually reviewing our customer offering and a loyalty programme had been front of mind for some time. We needed a solution that would help drive our customer lifetime value, retention, engagement and allow us to deliver even better experiences for our customers across stores and online. It was important for us to give our customers even more reasons to spend their hard-earned money with schuh and to reward them each time they do. Outside of the customer-centric requirements, we needed a solution to integrate seamlessly with our existing ecosystem and OSF helped us deliver this. The entire team has been impressed with OSF throughout this process, ranging from their expertise, communication and speed. "