schuh is a footwear retailer with 123 stores in the United Kingdom and Ireland. The company sells over 80 famous brands, such as Nike, Adidas, UGG, Vans, New Balance, or Converse, and its own label.
Predominantly a branded shoe stockist, the company needed help defining a loyalty program to meet their needs. schuh was aiming to drive customer lifetime value, retention, and engagement. They wished the new loyalty program would integrate seamlessly into the company’s established ecosystem, causing no disruption. They also wanted to enable loyalty-related messaging and service for their customers.
"We are continually reviewing our customer offering and a loyalty programme had been front of mind for some time. We needed a solution that would help drive our customer lifetime value, retention, engagement and allow us to deliver even better experiences for our customers across stores and online. It was important for us to give our customers even more reasons to spend their hard-earned money with schuh and to reward them each time they do. Outside of the customer-centric requirements, we needed a solution to integrate seamlessly with our existing ecosystem and OSF helped us deliver this. The entire team has been impressed with OSF throughout this process, ranging from their expertise, communication and speed. "
OSF Digital implemented Salesforce Loyalty Management and helped schuh launch a loyalty program.
schuh’s new loyalty solution is designed to help the footwear retailer deliver personalized, meaningful customer experiences that help the customers feel valued. By leveraging the robust capabilities of the new loyalty management system, schuh can build lasting relationships with their customers, keep customers satisfied with their experience, and keep them coming back.