Sonae Distribuição debuted in 1985 with the opening of its first hypermarket in Portugal as part of a joint venture between Sonae and Promodès. Since then, and to complement their grocery retail business, they have expanded their offerings to the wellness arena with parapharmacy, optical, and perfume goods through their brand Wells. Today Wells is the #1 wellness brand in Portugal, offering parapharmacy, optical, and perfumery goods in over 280 shops across Portugal.
Until now, Wells didn’t have a sufficient online presence and had been represented online as a category on Sonae MC Continente’s site. The company sought to enter the ecommerce landscape with a feature-rich online shop and achieve full autonomy for its digital business, with its own team and IT systems dedicated to support online operations.
“The new online store resulted of a marathon of a global team that worked successfully together for a common goal. Since launch, wells.pt has exceeded customer expectations with an increase in NPS and achieved an all-time high in online monthly sales, confirming its strategic goals.”
Head of Digital Transformation, Wells
”The Rocket Program was a game-changer initiative from both a Technological and Business perspective, with the implementation of a new autonomous ecommerce operation for Wells. We restructured our Business Operation based on this implementation and we established full-time development and operations teams. OSF was our IT partner for the store-front transformation adding technical expertise in Salesforce Commerce Cloud and bringing e-commerce knowledge to the discussions.”
To help Wells reach its desired technical goals for scalability, stability, and web performance, we replaced Wells’ legacy ecommerce platform and implemented a new flexible and scalable Salesforce Commerce Cloud-based ecommerce solution. We also tailored the Commerce Cloud platform by adding the following custom features:
Developed a product detail page (PDP) that enables Wells to sell prescription eyeglasses and contact lenses. Wells customers now can enter the graduation, curve and diameter of the lens for each eye.
Implemented a multi-shipment checkout flow, including delivery time slots that customers can select.
Configured the checkout page to allow Wells customers to check their loyalty card balance and select loyalty coupons at checkout.
To ensure Wells can leverage the full potential of its powerful ecommerce solution, we assisted the parapharmaceutical company with the onboarding of its technical team and educated them on Salesforce Commerce Cloud.