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Wells

DELIVERING COMPLETE ECOMMERCE AUTONOMY

Sonae Distribuição debuted in 1985 with the opening of its first hypermarket in Portugal as part of a joint venture between Sonae and Promodès. Since then, and to complement their grocery retail business, they have expanded their offerings to the wellness arena with parapharmacy, optical, and perfume goods through their brand Wells. Today Wells is the #1 wellness brand in Portugal, offering parapharmacy, optical, and perfumery goods in over 280 shops across Portugal.

Until now, Wells didn’t have a sufficient online presence and had been represented online as a category on Sonae MC Continente’s site. The company sought to enter the ecommerce landscape with a feature-rich online shop and achieve full autonomy for its digital business, with its own team and IT systems dedicated to support online operations.

“The new online store resulted of a marathon of a global team that worked successfully together for a common goal. Since launch, wells.pt has exceeded customer expectations with an increase in NPS and achieved an all-time high in online monthly sales, confirming its strategic goals.”

Vítor Garcia
Head of Digital Transformation, Wells

REVAMPED ECOMMERCE PRESENCE FOR A PARAPHARMACEUTICAL COMPANY

  • Feature-rich ecommerce platform
  • Enhanced user experience
  • Unified online presence
  • Increased customer outreach
  • Reinforced brand image
  • Boosted sales

IMPLEMENTATION AND CUSTOMIZATION OF SALESFORCE COMMERCE CLOUD

To help Wells reach its desired technical goals for scalability, stability, and web performance, we replaced Wells’ legacy ecommerce platform and implemented a new flexible and scalable Salesforce Commerce Cloud-based ecommerce solution. We also tailored the Commerce Cloud platform by adding the following custom features:

Landing Page for Lenses

Landing Page for Lenses

Developed a product detail page (PDP) that enables Wells to sell prescription eyeglasses and contact lenses. Wells customers now can enter the graduation, curve and diameter of the lens for each eye.

Multi-shipment

Implemented a multi-shipment checkout flow, including delivery time slots that customers can select.

Multi-shipment
Checkout Page Customization

Checkout Page Customization

Configured the checkout page to allow Wells customers to check their loyalty card balance and select loyalty coupons at checkout.

TEAM ONBOARDING

To ensure Wells can leverage the full potential of its powerful ecommerce solution, we assisted the parapharmaceutical company with the onboarding of its technical team and educated them on Salesforce Commerce Cloud.

glasses
TECH STACK

SALESFORCE PRODUCTS

Salesforce Commerce Cloud
Salesforce Service Cloud

PAYMENT

PayPal
MB Way

CUSTOMER EXPERIENCE

Loyalty (CLL)

INSIGHTS

Oracle Retail

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