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Use Case

CULTIVATING BRAND AWARENESS FOR A VIDEO GAME GROUP USING SALESFORCE COMMERCE CLOUD’S REFERENCE APPLICATION
CUSTOMER PROFILE:
  • Retail of Communications & Media, Video Gaming
  • Headquarters: France, Europe
  • Brand presence: Global
  • Employees: 1500+ worldwide
CHALLENGES
  • A commerce platform adapted to the company’s needs – the brand’s growing business needs were not covered with the current solution.
  • In need of an easy-to-use ecommerce solution – for an expanding company, the French video game distributor relied on a complicated sales process.
  • Wanting a strong, flexible, state-of-the-art online shopping experience – the video game group relied on an outdated commerce platform.
OBJECTIVES:
  • Focus on building brand awareness in the digital world and sustaining global expansion.
  • Strengthen ecommerce selling channel with a platform featuring smooth implementation and maintenance.
  • A reliable and flexible solution for customers to enjoy an improved shopping experience.
  • Improve SEO and enhance marketing and communication campaigns to boost engagement and retention.
SOLUTION
  • OSF Digital replatformed the retailer’s website with Salesforce Commerce Cloud’s Reference Application, which allows quick and easy ecommerce replication to other countries and locales.
  • We implemented a ‘Premium advantage’ feature that helps the retailer mark certain products as Premium, increasing visibility to all customers but only allowing Premium Loyalty buyers to add them to their cart.
  • We implemented a ‘Next Generation’ feature that allows customers to check a product’s availability, reserve it for purchase, and pick it up in-store. This solution helped the video game retailer incur revenue during the pandemic while many stores closed.
  • We integrated third-party solutions for loyalty (Megacarte), cross-selling and product search (Einstein), better management of ratings and reviews (Bazaarvoice), easy payment (Payline), and SEO-optimized content-based on search (Google Tag Manager). These solutions boosted sales, increased revenue, and contributed to a connected, seamless, enhanced customer journey on their website.
  • OSF Digital also offered support and maintenance throughout the onboarding, a training period, as well as maintenance and webmastering services to encourage a smooth transition while replatforming. This ensured that all internal teams remained operational and integrated seamlessly until the project launch.
RESULTS
  • Thanks to OSF Digital’s implementation and integration work, the video gaming group came to rely on a dynamic ecommerce presence. The company boosted store visits and strengthened its ecommerce sales channel.
  • They improved brand visibility in search engines due to powerful SEO. They increased brand awareness, and they also transformed their digital ecosystem.
  • They gained the ability to create private, customized events in real-time, growing their audiences. The company also provided an enhanced online and offline shopping experience, taking an omnichannel approach. They offered their customers the possibility of checking product status, reserving it online, and even picking it up in-store.
  • Due to OSF’s implementation of the Salesforce Commerce Cloud’s Reference Application and the integration of valuable third-party solutions, the video games retailer obtained an enhanced view of customer data. By improving segmentation, they could rely on better-targeted marketing campaigns.
TECH STACK
Salesforce Commerce Cloud
MEGAKARTE
SF einstein
bazaar voice
payline
Google Tag Manager
THIS SOLUTION MAY BE RIGHT FOR YOU IF YOU WANT TO:
  • Want to provide your customers with an omnichannel and user-friendly shopping experience
  • Want to ensure your customers enjoy a seamless online journey
  • Need to improve your B2C shopping platform and increase sales
  • Want to gather relevant data about your customers’ needs and respond to their demands, ensuring retention and brand growth
  • Need full support and training for your internal teams as you replatform

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