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Latitude Financial Services

Elevated Data-Driven Marketing Journeys

Latitude Financial Services (LFS) is a prominent digital installment and lending company, operating in Australia, New Zealand, and Singapore. LFS focuses primarily on providing consumer finance services such as personal loans, credit cards, car loans, and interest-free retail finance.

LFS relied on phone sales and Salesforce CRM for marketing outreach. The financial group wanted to shift to online sales and enhance marketing communications with a platform that seamlessly integrates with their existing CRM. LFS sought to support marketers’ efforts for performance growth, improve email deliverability, and grow marketing efficiency through personalized customer communication.

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UPLIFTING LFS’ MARKETING CAMPAIGNS FOR BUSINESS GROWTH
2x EMAIL OPEN RATES
RELEVANT MARKETING COMMUNICATION
IMPROVED EMAIL DELIVERABILTY & ENGAGEMENT
7x FASTER TO MARKET CAMPAIGNS
INCREASED MARKETING EFFICIENCY
EXPANDED REACH AND DATABASE
Latitude Financial Services

OSF Digital deployed Salesforce Marketing Cloud to Australia and New Zealand, handling data migration. We proved our proficiency in structuring data for effortless usage, empowering LFS marketers to improve email communication, reach, and engagement. By ensuring faster work with technical builds on the platform and adding self-serve capabilities, we supported LFS in achieving their goals.

The Marketing and CRM integration data sync was an essential part of the scope. By enabling Einstein GPT for Marketing, we empowered LFS to identify and analyze customer behavior and create segments for increased marketing campaigns. With data-driven marketing journeys, ongoing support, and marketing training from OSF Digital, LFS is positioned for growth. Our partnership continues, as we expand customer reach and deliver personalized, real-time customer journeys.

SUPERCHARGING PRODUCTIVITY WITH OSF’S AllAi PRODUCTIVITY TOOL

OSF Digital leveraged AllAi Productivity, their own AI-enabled productivity platform for Salesforce professionals, for faster code development, testing, and deployment:

  • Development of real-time journeys, automation, and email monitoring service.
  • Deployment of a weekly email communication, highlighting recent hard and block bounces ahead of Gmail and Yahoo's new anti-spam laws.
  • Assistance with the quick creation of email templates and communications.
  • Enhanced targeting and segmentation with expanded queries for a variety of journeys, including cross-sell targeting leads based on campaign assignment scores.
  • Improving email deliverability and sender reputation.
Latitude Financial Services Image
Latitude Financial Services Image

THIS SOLUTION MAY BE RIGHT FOR YOU IF YOU WANT TO:

  • Improve your marketing system and team efficiency.
  • Shorten the time to market for evolutions while reducing maintenance costs.
  • Help your company meet online sales growth goals with data-driven approaches.
  • Deliver real-time, personalized communication to increase the customer database naturally.
  • Ensure stronger compliance.

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