Menu
BACK
Harvey Nichols

High-end loyalty strategy for the ultimate customer experience

Harvey Nichols is a national brand in the UK with a history of 191 years. Recognized as the United Kingdom's premier luxury fashion retailer, Harvey Nichols is also renowned for its high-end beauty merchandise, premium food, selection of wine, and fine dining in award-winning restaurants.

"The place to be" for exclusive, niched shopping enthusiasts, Harvey Nichols displays accessible, everyday collections with the same poise. Focused on offering clients an improved experience, Harvey Nichols were looking to upscale their loyalty strategy to retain customers and increase customer lifetime value.

Download the Full Success Story
* All fields are required.
AN IMPROVED LOYALTY PROGRAM, QUICK TO LAUNCH, EASY TO MANAGE:
15% BOOST in the frequency of spend
22% GROWTH of ATV
37% INCREASE in reward redemption
Harvey Nichols

OSF Digital implemented Salesforce Loyalty Management to help Harvey Nichols launch a new loyalty program with improved functionality and flexibility. This new loyalty program goes beyond average benefits, offering clients truly exclusive experiences:

  • Free drinks in-store
  • Discounts on beauty and grooming
  • Discounts in selected bars and restaurants
  • Kids eat free of charge
  • Beauty school experience
  • Special occasion dinners

Salesforce Loyalty Management provides Harvey Nichols with a centralized view of all loyalty program data, including program performance and complete customer profiles, empowering its team to make better-informed decisions on the direction of its loyalty strategy.

Harvey Nichols
THANKS TO OSF’S WORK HARVEY NICHOLS IS EMPOWERED TO DELIVER:
HOLISTIC VIEW ON CLIENT PREFERENCES
IMPROVED BRAND VISIBILITY AND CUSTOMER ENGAGEMENT
INCREASED CUSTOMER LIFETIME VALUE AND ROI
Harvey Nichols

THIS SOLUTION MAY BE RIGHT FOR YOU IF YOU:

  • Want to improve customer engagement and retention.
  • Would like to appeal to various buyer categories.
  • Have a complex loyalty system and need to organize data better.
  • Want to stay connected to your customer needs.
  • Want to offer a better shopping experience and boost ROI.
TECH STACK
Salesforce Loyalty Management
salesforce marketing cloud

GET THE FULL SUCCESS STORY

DOWNLOAD NOW
© Copyright 2024. All Rights Reserved.