Harvey Nichols is a national brand in the UK with a history of 191 years. Recognized as the United Kingdom's premier luxury fashion retailer, Harvey Nichols is also renowned for its high-end beauty merchandise, premium food, selection of wine, and fine dining in award-winning restaurants.
"The place to be" for exclusive, niched shopping enthusiasts, Harvey Nichols displays accessible, everyday collections with the same poise. Focused on offering clients an improved experience, Harvey Nichols were looking to upscale their loyalty strategy to retain customers and increase customer lifetime value.
“In luxury fashion retail, customer engagement is crucial. To forge long-lasting customer loyalty, we needed to ensure that our new loyalty program could deliver personalized experiences with a sense of exclusivity and high-class treatment. OSF Digital’s implementation of the Salesforce Loyalty Management solution empowered us to launch a highly flexible loyalty program, able to meet our business needs and exceed our customer expectations.”
OSF Digital implemented Salesforce Loyalty Management to help Harvey Nichols launch a new loyalty program with improved functionality and flexibility. This new loyalty program goes beyond average benefits, offering clients truly exclusive experiences:
Salesforce Loyalty Management provides Harvey Nichols with a centralized view of all loyalty program data, including program performance and complete customer profiles, empowering its team to make better-informed decisions on the direction of its loyalty strategy.