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Use Case

SETTING THE BASE FOR CUSTOMER RETENTION AND LOYALTY IN ONE OF THE TOP LOGISTICS COMPANIES IN EUROPE
CUSTOMER PROFILE:
  • Industry: Transportation & Hospitality -> Transportation & Logistics
  • Headquarters: Hamburg, Germany
  • Employees: 13,000+
  • Operates 15,000+ parcel shops
  • One of the leading logistics companies in Germany and Europe, with a history of 40 years
  • Has the largest nationwide network of parcel shops in Europe.
CHALLENGES:

The company already had Salesforce Marketing Cloud implemented. They needed support for:

  • Ongoing use of Marketing Cloud
  • Handling daily operations
  • Running monthly B2B and B2C campaigns
OBJECTIVES:
  • Establish a more efficient and less time-consuming communication strategy
  • Set up and run regular communication through email and automated campaigns for their B2B and B2C Business Units
  • Gain the ability to reach their B2B and B2C audiences by sending the right message at the right moment using intelligent marketing automation
SOLUTION:
  • Worked closely with the client since 2016 on their B2B and B2C communication strategy and implementation
  • Set up automated email campaigns
  • Created monthly, highly targeted, personalized newsletters
  • Set up dedicated landing pages
  • Set up automated journeys for individual target audiences
  • Run consent campaigns for targeted marketing campaigns
RESULTS

Thanks to OSF’s involvement, the group was able to increase its adoption of the Salesforce platform. Using marketing automation, they set the base for customer retention and loyalty among their B2B and B2C database. Now they can leverage Salesforce Marketing Cloud features to quickly adjust and update content and build personalized experiences for their subscriber base. The company gained more upselling opportunities, communicating the right message, to the right customers, at the right time. They were also able to onboard new partners quicker and more efficiently. The group saved time, money, and increased revenue by harnessing the powers of the new easy-to-use email solution, marketing automation, and personalized customer experience.

TECH STACK:
Salesforce Marketing Cloud
THIS SOLUTION MAY BE RIGHT FOR YOU IF YOU WANT TO:
  • Reach your customers with proper communication and at the right time
  • Increase automation and gather relevant data about your customers’ needs
  • Personalize the customer experience and boost loyalty
  • Improve your B2C and B2B marketing campaigns, to grow your business and revenue
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