Thanks to OSF’s involvement, the group was able to increase its adoption of the Salesforce platform. Using marketing automation, they set the base for customer retention and loyalty among their B2B and B2C database. Now they can leverage Salesforce Marketing Cloud features to quickly adjust and update content and build personalized experiences for their subscriber base. The company gained more upselling opportunities, communicating the right message, to the right customers, at the right time. They were also able to onboard new partners quicker and more efficiently. The group saved time, money, and increased revenue by harnessing the powers of the new easy-to-use email solution, marketing automation, and personalized customer experience.