DELIVERING CONNECTED LOYALTY EXPERIENCES FOR A GLOBAL B2C ONLINE-ONLY BEAUTY RETAILER
- Industry: Retail of CPG – Beauty, personal care, cosmetics
- Headquarters: London, England
- Brand Presence: Global
- Employees: 100+
The retailer relied on Salesforce Marketing Cloud for customer journeys and promotions, yet it did not find it sufficient to fulfill its revenue plans.
With the help of OSF Digital, the retailer has launched a new loyalty program that enables it to deliver an exceptional experience, grow brand visibility with the existing customers, improve customer retention, drive customer loyalty and increase customer lifetime value. By leveraging the data from the loyalty reports, the retailer can now better understand the customer purchasing patterns and dynamically react to changes in customer behavior. Additionally, the beauty retailer can now use the insights generated from the digital loyalty program to increase spending and purchase frequency and gain more upselling and cross-selling opportunities.
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