5 Best Practices to Successfully Operate B2B Commerce Channels

5 Best Practices to Successfully Operate B2B Commerce Channels

Most B2B buyers increasingly demand the same convenience they get in their personal lives from their B2B marketplace. Between 2019 and 2021, more small and medium-sized companies have digitalized their B2B trade operations in the United States—contributing to a total of $10.95 billion in B2B commerce during 2021.

Many B2B organizations realize that online channels need to be included in their sales strategy, but still lag far behind in B2B commerce capabilities. Are you ready to capture your part of this market?

Omnichannel solutions offer powerful B2B benefits, such as:

  • Empowering customers with self-service buying
  • Optimizing B2B daily functions with a 360-degree customer view
  • Providing insights into analytics and segmentation to create distinct product offerings with pricing, quotation, and contracts
  • Enabling B2B channel partners to create branding sites/portals using sophisticated workflows to support complex buying cycles across multiple channels and markets
  • Generating more revenue while reducing costs using a single global ecommerce platform that can adapt to local market execution

Learn what you need to know to open a B2B digital revenue channel with B2C-like customer experiences in our free whitepaper, “5 Powerful Considerations of Successful B2B Commerce.” Download it now!

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