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Ecommerce Personalization 101

Ecommerce personalization raises many questions. You’re not alone if you’re left scratching your head wondering whether it is something to get involved with in the first place. You may also doubt whether it will have an impact on your bottom line and move the needle in any meaningful way. Once you push past these questions and decide that this is a strategy you wish to embark on, you’re then left wondering how to get started in the first place. Trust us. The benefits outweigh all of your concerns, and it’s less complicated of a process than it seems.
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