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THE NEW STRATEGY FOR THE GROCERY INDUSTRY: BREAKING INTO A SPRINT TOWARDS DIGITAL TRANSFORMATION

While the global community and economy is facing one of its biggest challenges, the grocery industry is finally gaining digital momentum. Grocery has lagged behind in the trend to digital transformation and has not kept pace with digital innovations in other industries. Unfortunately, many grocers were caught flat footed during the COVID-19 outbreak. Today, as customer behavior has drastically changed, grocers are looking for ways to quickly catch up to long-predicted ecommerce trends and surpass them in order to meet the latest customer expectations and needs.

Shifting To Online Grocery Shopping

The recent pandemic crisis demonstrated just how important a robust online commerce solution is to essential services like grocery retailers. As customers abandon offline brick-and-mortar stores in favor of online ordering, delivery and pickup, grocers competing for customer loyalty must ensure and communicate that both of their commerce channels are prepared for any scenario.

Using an established, integrated commerce cloud platform, retailers can control complete order management by connecting commerce and service and using prebuilt apps for payments, shipping, tax, and warehouse management, while achieving a transparent 360-degree view of customers across all channels. A clear overview of complete customer data across all platforms amplifies grocers’ ability to launch personalized marketing and vital communication campaigns while empowering them to offer a shopping experience specifically tailored to their customers’ individual needs and desires.

Brands seeking to improve their online grocery presence and leverage the full capabilities of a digital transformation project rely on commerce solutions designed specifically for the grocery industry. OSF Digital Mart, our Salesforce Commerce Cloud-based solution for grocery, offers supermarket industry-specific customizations, including:

  • Sell Different Quantities of Products: The website can be configured to allow merchants to sell products by weight, items, or packages.

  • Launch a Large Variety of Promotions Daily: Show messages for all active promotions on each product tile, for example, “Buy 2 get another FREE.”

  • Shopping List Creation: Customers can create, manage, modify, delete, and control multiple shopping lists. From the My Account page, they can modify their shopping list(s), and add products (all or individual items) to their shopping cart.

  • Packaging Instructions: Customers can add packaging instructions in the pop-up window that appears when placing the order (i.e. please do not use plastic bags).

Now more than ever, global online grocery markets find their ecommerce systems lack the necessary flexibility to meet their company’s business needs and keep up with their customers’ growing expectations. OSF Digital has a deep understanding of pain points, challenges, and objectives in the supermarket retail industry, and delivers some of the most extensive projects in the commerce space, helping manage multiple brands within a single site.

Contact OSF Digital to request a consultation on how we can help deploy your online grocery store so you can quickly meet your customer’s needs.

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