The Wharton School of the University of Pennsylvania, described as “the world’s first business school,” has been open since 1881. Today, Wharton is regarded as one of the world’s top institutions for business education and has more than 99,000 alums from 153 countries.
Wharton Interactive wanted to quickly scale the delivery of its cutting-edge alternate reality course (ARC) games. This required landing on a solution that would tightly integrate a complex set of ecommerce customer journeys and a number of different technology stacks. The Wharton Interactive team had a clear vision about what they wanted to build, but needed the right technology experts to make their vision a reality.
”We were looking for an ecommerce solution that didn’t exist before OSF developed it for us. Now we have a feature-rich, dynamic site for our students and faculty on a platform that enables us to make learning faster and more affordable. OSF’s headless solution also gives us the flexibility to innovate, the ability to scale, and the speed we need to transform massive online learning and sustain us for the future. OSF also worked well with third-party partners to help us achieve our goals.”
OSF developed a headless commerce solution on its Salesforce Commerce Cloud platform, enabling the back end to run on Commerce Cloud and the front end to run separately. This headless system, driven by APIs, gives Wharton the flexibility to easily connect progressive web apps and other technologies as Wharton Interactive grows. We also created automated end-to-end journeys for both students and faculty, and we aligned and automated service and marketing processes.
New transactional customer service features and functionality:
Wharton Interactive launched its global marketplace with classes and games on a scalable platform poised for growth. The university also has more efficient customer service capabilities and marketing processes to better serve students and faculty.
As a whole, this solution opens the door for future innovation and increased profitability.