Vidi, a market research firm in São Paulo, Brazil, specializes in monitoring customer experiences within sales channels, improving its clients’ business performance.
Like many B2B companies, Vidi had numerous tools but disconnected processes for successful communications. Vidi’s siloed data with manual and generic communications made creative, efficient, unified communications with a 360-view of customers impossible. Vidi wanted to fulfill its vision of finding a powerful marketing platform that could personalize engagement for automated journeys—while keeping its ecosystem.
“OSF Digital completely transformed our communications processes, giving us new tools and capabilities through Salesforce Marketing Cloud to improve journeys and engagement, and, ultimately, reach our goal to increase the engagement with our crowdsourced team of over 170,000 researchers nationwide.”
OSF Digital consulted with Vidi to help them select the best platform and communication tools. We then implemented Salesforce Marketing Cloud and integrated it with Vidi’s ecosystem.
Leveraging Marketing Cloud, we established more effective processes for Vidi to engage with their team of more than 170,000 researchers. OSF Digital also created unique customer journeys and added extra touchpoints with their researchers, which led to more business.