OSF implemented Customer BEHAVIOR TRACKER
, the only cartridge that facilitates the integration of Google Tag Manager with Salesforce Commerce Cloud. This gives Urban Barn comprehensive insights into their customers’ page browsing, shopping, and checkout behavior.
To simplify and shorten the checkout process for Urban Barn’s customers, OSF Digital integrated One Page CHECKOUT, a cartridge for Salesforce Commerce Cloud, allowing both registered and guest customers to complete their purchase in one step.
Additionally, OSF Digital integrated nearly a dozen third-party technologies, including Social Commerce, Store Locator, GiveX Gift Cards, WalkInto, Lookbook, PowerReviews, and Google ReCaptcha to give Urban Barn customers a modern shopping experience.
With this new scalable ecommerce platform, Urban Barn has increased customer engagement, boosted conversion rates, and decreased shopping cart abandonment.