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TOA

A global digital transformation with a focus on regional needs

Founded in 1934 in Japan, TOA is a specialist manufacturer of sound equipment for commercial and professional use and video equipment such as security cameras. The company has offices worldwide and supplies products to more than 120 countries.

TOA relied on a manual B2B sales process and didn’t have a CRM system in place. The labor-intensive sales process was a significant pain point, so TOA wanted to automate and centralize its sales. The company wanted to expand its customer database, optimize digital performance, and increase customer retention while gaining a better understanding of their customers’ needs.

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OPTIMIZED SALES PROCESS & A CONSOLIDATED VIEW ON CUSTOMER DATA
360° VIEW OF CUSTOMERS
Centralized SALES PROCESSES
Enhanced MARKETING INFRASTRUCTURE
Improved CUSTOMER EXPERIENCE
TOA

In parallel, we found the best-suited solutions for the US and other countries in the Asian market:

  • Salesforce B2B Commerce on Lightning Experience was implemented in the US to improve the UX, adding bulk buying, quick ordering, and other capabilities

  • We implemented Salesforce Sales Cloud in Singapore, Thailand, Vietnam, Malaysia & Transnational Sales (Global Sales) to help TOA increase sales through automation while expanding the customer base. TOA can now track leads, see real-time access to customer profiles, and more

  • We implemented Pardot in Singapore to enrich marketing automation with templates and email campaigns to boost engagement while keeping management in the loop regarding the entire customer journey

 

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THANKS TO OSF’S WORK, TOA WILL BE EMPOWERED TO:

 

  • Expand its customer base and grow the busines
  • Reduce labor costs, free up resources, and increase efficiency
  • Reduce internal costs with more self-sufficient teams
  • Provide the best user experience with a scalable platform

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THIS SOLUTION MAY BE RIGHT FOR YOU IF YOU:

  • Want to digitize sales processes and build a robust online presence
  • Would like a unified view of your customers
  • Have a complex sale process and would like to modernize it with a better UX
  • Aim to reduce internal costs and make your teams more efficient while increasing sales funnels
  • Want to offer a better shopping experience and boost ROI
TECH STACK
Salesforce B2B Commerce on Lightning Experience
Salesforce Sales Cloud
Salesforce Pardot
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