Founded in 1934 in Japan, TOA is a specialist manufacturer of sound equipment for commercial and professional use and video equipment such as security cameras. The company has offices worldwide and supplies products to more than 120 countries.
TOA relied on a manual B2B sales process and didn’t have a CRM system in place. The labor-intensive sales process was a significant pain point, so TOA wanted to automate and centralize its sales. The company wanted to expand its customer database, optimize digital performance, and increase customer retention while gaining a better understanding of their customers’ needs.
“The goal of TOA was to digitalize the company. We wanted to gain a 360° view of our customers and provide a B2B platform that makes navigation and shopping flow seamlessly. We were looking to modernize and automate our existing systems to leverage the power of our customer data to get a real-time view of our business process. We wanted to reduce costs and build more efficiency within internal sales and management teams. TOA has selected OSF Digital as our partner, in order to achieve system roll-out to sales companies located around the world. TOA believes that OSF Digital will continue to be a leading company in the Salesforce Platform.“
In parallel, we found the best-suited solutions for the US and other countries in the Asian market: