TOA boosts sales and ROI with Salesforce multicloud solution

A global digital transformation with a focus on regional needs

Download the Full Success StoryFounded in 1934 in Japan, TOA is a specialist manufacturer of sound equipment for commercial and professional use and video equipment such as security cameras. The company has offices worldwide and supplies products to more than 120 countries.TOA relied on a manual B2B sales process and didn’t have a CRM system in place. The labor-intensive sales process was a significant pain point, so TOA wanted to automate and centralize its sales. The company wanted to expand its customer database, optimize digital performance, and increase customer retention while gaining a better understanding of their customers’ needs.

“The goal of TOA was to digitalize the company. We wanted to gain a 360° view of our customers and provide a B2B platform that makes navigation and shopping flow seamlessly. We were looking to modernize and automate our existing systems to leverage the power of our customer data to get a real-time view of our business process. We wanted to reduce costs and build more efficiency within internal sales and management teams. TOA has selected OSF Digital as our partner, in order to achieve system roll-out to sales companies located around the world. TOA believes that OSF Digital will continue to be a leading company in the Salesforce Platform.“

AKINORI UEDA

Information System Dept. General Manager, TOA Corporation

Text 'MULTI-COUNTRY GROWTH STRATEGIES' on a blurred background with a global map and data visualizations.

In parallel, we found the best-suited solutions for the US and other countries in the Asian market:

Salesforce B2B Commerce on Lightning Experience was implemented in the US to improve the UX, adding bulk buying, quick ordering, and other capabilities
We implemented Salesforce Sales Cloud in Singapore, Thailand, Vietnam, Malaysia & Transnational Sales (Global Sales) to help TOA increase sales through automation while expanding the customer base. TOA can now track leads, see real-time access to customer profiles, and more
We implemented Pardot in Singapore to enrich marketing automation with templates and email campaigns to boost engagement while keeping management in the loop regarding the entire customer journey

Professionals attend a video conference in a modern meeting room with a soundbar system.

THANKS TO OSF’S WORK, TOA WILL BE EMPOWERED TO:

Expand its customer base and grow the busines
Reduce labor costs, free up resources, and increase efficiency
Reduce internal costs with more self-sufficient teams
Provide the best user experience with a scalable platform

TECH STACK

OPTIMIZED SALES PROCESS & A CONSOLIDATED VIEW ON CUSTOMER DATA

360°VIEW OF CUSTOMERS

CentralizedSALES PROCESSES

EnhancedMARKETING INFRASTRUCTURE

ImprovedCUSTOMER EXPERIENCE

THIS SOLUTION MAY BE RIGHT FOR YOU IF YOU:

Want to digitize sales processes and build a robust online presence
Would like a unified view of your customers
Have a complex sale process and would like to modernize it with a better UX
Aim to reduce internal costs and make your teams more efficient while increasing sales funnels
Want to offer a better shopping experience and boost ROI

Download the Full Success Story