Implementing an
Impressive
Expansion Strategy

Sephora is the world’s most loved beauty community, offering a unique retail experience for passionate clients and innovative beauty brands, encouraging them to be fearless in their creativity and self-expression.

Sephora wanted to reinforce its ecommerce presence but needed a local logistics partner in the Nordic region. The company wanted to enter the market with brand-new, feature-rich websites in Sweden and Denmark. After the launch of online shops in the Nordics, Sephora sought to expand its global ecommerce outreach further into Europe and the Middle East. Sephora also wanted to delight its clientele through a personalized online shopping experience and a loyalty program.

Sephora needed an order management system for its new online stores in France, Spain, Germany, Italy, Poland and the Middle East. The company was looking to obtain an OMS system that would easily integrate into the current ecosystem, provide a single view across channels, and efficiently track and fulfill sales orders.