Sephora is the world’s most loved beauty community, offering a unique retail experience for passionate clients and innovative beauty brands, encouraging them to be fearless in their creativity and self-expression.
Sephora wanted to reinforce its ecommerce presence but needed a local logistics partner in the Nordic region. The company wanted to enter the market with brand-new, feature-rich websites in Sweden and Denmark. After the launch of online shops in the Nordics, Sephora sought to expand its global ecommerce outreach further into Europe and the Middle East. Sephora also wanted to delight its clientele through a personalized online shopping experience and a loyalty program.
Sephora needed an order management system for its new online stores in France, Spain, Germany, Italy, Poland and the Middle East. The company was looking to obtain an OMS system that would easily integrate into the current ecosystem, provide a single view across channels, and efficiently track and fulfill sales orders.
through feature-rich websites with robust personalization capabilities
OSF Digital implemented a complex ecommerce strategy by launching two new Salesforce Commerce Cloud websites in Sweden and Denmark using a Reference App to enable site-to-site code reuse for quick global online expansion.
OSF implemented ecommerce websites next for Germany, Portugal, and France on the Salesforce Commerce Cloud core model. OSF updated Sephora’s Core model with new features and modules, then performed a complete UI revamp with a new design template for all future site launches. Finally, OSF launched new websites for the United Arab Emirates and Saudi Arabia in Arabic and English languages.
OSF helped Sephora implement a loyalty card program and add deep personalization features to provide customers with easy access to the most relevant categories upon hovering. With more Wishlist functionality, customers can add a friend, share on social media, or add to basket via minicart.