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Perfumes & Companhia

Revamping the Digital Customer Experience of Perfumes & Companhia

Perfumes & Companhia offers its customers quality perfumery and cosmetics, personalized advice, and aesthetic services such as mini-facials, makeup, manicures, pedicures, and eyelash extensions. Perfumes & Companhia opened its first store in Portugal in 1997. The company was awarded the Consumer Choice Award 2022 in the Perfumery category for the fifth consecutive year.

Focused on delivering superior in-store customer service with care and beauty counseling, Perfumes & Companhia also wanted to ensure the same high level of customer service and experience online.

The company aimed to enable omnichannel capabilities, grow its online presence, and improve customer experience and engagement through best-in-class solutions. Perfumes & Companhia was looking for a scalable, feature-rich, mobile-friendly solution, capable of supporting the high demand during special events and empowering them with a 360° customer view.

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STRENGTHENED ECOMMERCE AND MARKETING
GREATER VISIBILITY OF CUSTOMER DATA
MORE PERSONALIZED COMMUNICATION
BETTER CUSTOMER EXPERIENCE
IMPROVED SITE STABILITY
INCREASED DIGITAL PRESENCE
ENHANCED ONLINE SALES
Perfumes & Companhia

OSF Digital’s multicloud solution leverages Salesforce Commerce, Marketing, and Service Clouds. While Perfumes & Companhia continues to rely on Zendesk for customer service support, as well as its existing SMS gateway solution, Service Cloud supports integration between the company’s Core system and Marketing Cloud.

We deployed an innovative solution tailored to Perfumes & Companhia’s needs and enabled a 360º customer view across channels.

OSF’s solution delivered new and complex ecommerce capabilities to Perfumes & Companhia. Intricate promotional activities led to customizations of a typical out-of-the-box SFRA solution, with specific promotional rules and presentation layers applied.

Perfumes & Companhia

A SEAMLESS PATH TO PURCHASE

The implementation of OSF Digital cartridges for Salesforce Commerce Cloud offers Perfumes & Companhia innovative ways to engage with its customers:

  • With Store Locator, customers can find their closest store based on their current or approximate location, determined using the geolocation service provided by Salesforce Commerce Cloud.
  • Back in Stock lets customers opt in to alerts for temporarily unavailable items.
  • BlogLINK helps merchants integrate their WordPress blog with the Salesforce Commerce Cloud-based ecommerce store to improve content management and deliver a personalized customer experience.

THIS SOLUTION MAY BE RIGHT FOR YOU IF YOU WANT TO:

  • Improve customer experience and engagement
  • Increase flexibility and agility in dealing with business challenges
  • Increase digital presence and brand awareness
  • Prepare for high-demand periods (Black Friday, Christmas, etc.)
  • Bring the store experience to online channels
  • Gain a 360º customer view across channels
  • Improve customer segmentation for personalized communication
Perfumes & Companhia

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