Cultivating Customer Loyalty With Targeted Email Journeys
Lowe’s Canada is one of the largest home improvement retailers in Canada, with a network of more than 469 stores to meet the needs of home improvement DIYers and contractors alike. Lowe’s is one of the brands under the larger Lowe’s Canada umbrella, which also includes RONA, Reno-Depot, and Dick’s Lumber.
Lowe’s was working toward becoming the No. 1 destination for home improvement and construction professionals in Canada. Part of the company’s strategy was to revamp its loyalty program into the new VIPpro, which gives its professional contractor customers preferred pricing, priority service, and access to a strong retail network. Lowe’s Canada wanted to unify the loyalty programs for Lowe’s, Reno-Depot and RONA and maximize the program’s enrollment.
