Fraser Hart and Fields are two jewelry companies in the Anthony Nicholas Group. Fraser Hart was founded in 1936 in Glasgow and now stands as one of the UK’s leading jewelers, with 28 stores nationwide. For over 35 years, Fields has built a solid reputation, being synonymous in Ireland with fine jewelry, quality watches, and giftware.
Fraser Hart and Fields sells its products through both brick-and-mortar retail stores and B2C ecommerce. They needed a scalable platform that could keep up with their plans for business growth. Fraser Hart and Fields wanted to ensure its commerce ecosystem could support the objective of delivering an enhanced, seamless omnichannel customer journey. They needed to increase scalability to gain full control and visibility over the ecommerce process.
“OSF Digital led us in building a modern, scalable platform, bringing our customers closer to a better shopping experience, regardless of the channel. OSF’s flexibility and agile approach with Salesforce’s feature-rich solutions bring us closer to our goals in our digital transformation journey. We can focus more on brand loyalty, boosting conversions, and delivering innovative customer experiences for Fraser Hart and Fields.”
OSF offered the group 1 year of support for Magento while we implemented a full-capability Salesforce Commerce Cloud platform. OSF Digital handled implementation, data migration, seamless integration, and the redesign of the Fraser Hart and Fields shopping platforms.
OSF helped Fraser Hart and Fields implement an optimized checkout flow and a seamless purchasing journey. Customers of Fraser Hart and Fields can choose to pay with installments or with third-party integrations, such as Klarna. They can use Yotpo for ratings and Braintree and V12 as additional payment methods.