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Fraser Hart & Fields

Growing business with connected customer journeys

Fraser Hart and Fields are jewelry companies in the Anthony Nicholas Group. Fraser Hart was founded in 1936 in Glasgow and now stands as one of the UK’s leading jewelers, with 28 stores nationwide. For over 35 years, Fields has built a solid reputation, being synonymous in Ireland with fine jewelry, quality watches, and giftware.

The companies wanted to improve data-led decision-making and deliver personalized cross-channel experiences for their customers. To reach their goals of Customer 360, they needed to move away from manually handled data and gain a scalable ecommerce platform. With no CRM platform and an offline ERP, they had inaccurate and disconnected commercial data. Their purchase and customer service flows were heavy and error-prone.

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SMOOTH OMNICHANNEL CUSTOMER EXPERIENCES & 360° DATA FOR BUSINESS GROWTH
EVOLVED ECOMMERCE STRATEGY PER REGION
ENHANCED TRANSPARENCY OF ONLINE AND IN-STORE DATA
IMPROVED PURCHASE & CUSTOMER SERVICE FLOWS
INCREASED BRAND AWARENESS AND BETTER ROI
Fraser Hart & Fields

UNDERSTAND CUSTOMER NEEDS TO DRIVE REVENUE

OSF Digital replatformed Fraser Hart and Fields to Salesforce Commerce Cloud, enhancing shopping experiences with updated UX/UI functionalities. We set up the group’s CRM through Salesforce Service to support customer-centric journeys and gain omnichannel commercial customer data.

To ensure synced, real-time, unified data and drive revenue, we used the Commerce-Service Connector and integrated the solutions with third-party apps and legacy technologies.

A SEAMLESS PURCHASING JOURNEY

OSF helped Fraser Hart and Fields implement an optimized checkout flow and a seamless purchasing journey. Customers of Fraser Hart and Fields can choose to pay with installments or with third-party integrations, such as Klarna. They can use Yotpo for ratings, and Braintree and V12 as additional payment methods. They are set to move forward with their clientelling tool after we connected Commerce and Service CRM to their ERP and marketing tool, Klaviyo.

Fraser Hart & Fields
Fraser Hart & Fields

THIS SOLUTION MAY BE RIGHT FOR YOU IF YOU WANT TO

  • Gain a better understanding of your customer needs per region.
  • Simplify your online purchase flow and connect it with in-store, accurate, real-time commercial data.
  • Personalize omnichannel customer journeys with data-led decisions.
  • Rely on connected systems for smooth ecommerce and improved customer service.
  • Boost the design of your website for improved shopping experiences.
  • Reduce time for both merchandising and development teams.
  • Ease reporting efforts through automated flows.

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