FARFETCH Limited is the leading global platform for the luxury fashion industry, connecting creators, curators and consumers. Founded in 2007 by José Neves for the love of fashion and launched in 2008, FARFETCH began as an e-commerce marketplace for luxury boutiques around the world.
FARFETCH relies on Salesforce Community, Marketing, Sales and Service Clouds to support its services. To increase the adoption of Salesforce solutions and leverage its capabilities, FARFETCH decided to engage in a project that aimed to increase operational efficiency, strengthen customer relationship management and view all customer data in one place.
“OSF Digital helped us gain a comprehensive customer view that allowed our reps to become more efficient and empowered them to provide enjoyable and relevant experiences to our valued customers.”
CRM Apps Manager, FARFETCH Limited
To provide FARFETCH with more accurate and complete customer data, OSF Digital reorganized the company’s Sales Cloud, and implemented the Single Customer View that encompassed UI and UX enhancements to Customer view pages, centralizing existing data from Salesforce CRM in one page, designing a new Salesforce customer detail page and providing FARFETCH with an improved view of customer data.