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Cacau Show

Improving Cacau Show’s Ecommerce and Marketing

Cacau Show is a Brazilian chocolate manufacturer founded in 1988 by seventeen-year-old Alexandre Tadeu da Costa. Today, it is the largest network of fine chocolates globally, with over 4,000 stores throughout Brazil. For Cacau Show, each chocolate is a real moment of happiness.

The company already had Salesforce Commerce Cloud in its technology stack. To achieve its business goals, it needed to unleash the full power of the platform and stabilize its code base version in Salesforce Commerce Cloud. Also, Cacau Show used another third-party solution for email marketing and sought to optimize marketing efforts to seize new opportunities by implementing a comprehensive digital marketing platform.

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OPTIMIZED ECOMMERCE AND MARKETING
BOOSTED EMAIL OPEN RATES FROM 10% TO 60%
MORE PERSONALIZED COMMUNICATIONS
REDUCED COST OF SENDING EMAILS
BETTER FUNCTIONALITIES AND SUPPORT
Cacau Show

OSF Digital deployed Salesforce Marketing Cloud and improved Cacau Show’s Salesforce Commerce Cloud implementation.

The technical solution included implementing Marketing Cloud with journeys, updating and fixing the code base version in Salesforce Commerce Cloud, enhancing the Cacau Show website, as well as fixing integration issues, quota alerts, and bugs.

OSF continues to support Cacau Show with ongoing project improvements, including keeping the code up to date with the latest developments and taking advantage of ES6 features implemented by Salesforce.

Cacau Show
Cacau Show
Cacau Show

THIS SOLUTION MAY BE RIGHT FOR YOU IF YOU WANT TO:

  • Improve your email marketing performance.
  • Create targeted and personalized communications for your customers.
  • Easily segment your contact base for campaigns and communicate through various channels.
  • Enhance your ecommerce functionalities and support to keep your site up to date.
  • Better align with your business and customer needs.
  • Increase traction, visibility, sales, and ROI.
  • Save time and reduce operational spending.

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