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Use Case

TRANSFORMING THE BRAZILIAN TRAVEL INDUSTRY WITH ADOBE EXPERIENCE MANAGER
CUSTOMER PROFILE:
  • Industry: Transportation & Hospitality – Transportation & Logistics
  • Headquarters: São Paulo, Brazil
  • Employees: 10,000+
  • A leading Brazilian ground transportation company.
  • Transporting close to 100 million people each year.
  • Relying on more than three thousand buses throughout the Southeast and Southern regions of Brazil.
CHALLENGES
  • Operating an outdated platform with limited capabilities to scale.
  • Difficult to manage and maintain solution.
  • Delivering insufficient customer experience.
  • Lacked the ability to easily publish content or campaigns.
OBJECTIVES
  • Increase market share and sales with improved websites.
  • Deliver enhanced online experience for customers.
  • Gain the ability to map customer behavior and offer enhanced customer journeys.
  • Run efficient campaigns effortlessly.
SOLUTION
  • Developed a new JQuery website by integrating components with Adobe Experience Manager.
  • Integrated the site with Salesforce Service and Sales Clouds as well as web services.
RESULTS

As a result of OSF Digital’s implementation and integration work, the ground transportation company has achieved a 70% increase in sales and 7% increase in conversions. The Brazilian transportation company can now easily manage websites and publish content and campaigns. With a new digital platform, the company can now map customer behavior from search to purchase, to deliver a personalized, content-led digital shopping experience for customers.

TECH STACK
Adobe Experience Manager
Salesforce Service Cloud
Salesforce Sales Cloud
THIS SOLUTION MAY BE RIGHT FOR YOU IF YOU WANT TO:
  • Enhance your digital platform to offer an enhanced shopping experience.
  • Run a scalable digital solution with improved scalability and the ability to match your business growth.
  • Easily maintain your website, and manage content and campaigns.

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