An online platform not suitable for consumers’ needs. The food manufacturer was operating with only a B2B ecommerce solution but wanted to also sell directly to the consumer.
A need for business expansion. The company sought to expand its business and adopt a DTC ecommerce model.
In need of a quick-to-launch solution. The food manufacturer wanted an affordable and scalable ecommerce platform, and they needed to go to market quickly.
An outdated payment system. The company wanted to change their primary payment method and no longer rely on collecting cash from B2B distributors.
Affected by the economic and health crisis. The manufacturer wanted to manage market fluctuations.
