SPURRING BUSINESS GROWTH WITH SALESFORCE B2C COMMERCE CLOUD FOR A FOOD MANUFACTURER
- Industry: Manufacturing – Food
- Headquarters: Maryland, US
- Brand presence: Global
- Employees: 21,000+
An online platform not suitable for consumers’ needs. The food manufacturer was operating with only a B2B ecommerce solution but wanted to also sell directly to the consumer.
A need for business expansion. The company sought to expand its business and adopt a DTC ecommerce model.
In need of a quick-to-launch solution. The food manufacturer wanted an affordable and scalable ecommerce platform, and they needed to go to market quickly.
An outdated payment system. The company wanted to change their primary payment method and no longer rely on collecting cash from B2B distributors.
Affected by the economic and health crisis. The manufacturer wanted to manage market fluctuations.
Thanks to OSF Digital’s custom Salesforce Commerce Cloud-based ecommerce solution, the food manufacturer recorded significant growth. They exceeded business goals for the entire year in the first quarter. The company obtained a new revenue and distribution channel, boosting transactions by six times in the context of the COVID-19 crisis. The manufacturer reached a record number of sales and registered an impressive revenue growth (seven times their usual). The brand also increased their website traffic by five times. Due to our user-friendly, secure online platform implementation and smart integrations, the food manufacturer grew their ecommerce conversion rate by 16%.