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Use Case

A TAILOR-MADE ECOMMERCE SOLUTION HELPS A BEAUTY BRAND ACHIEVE DIGITAL EXPANSION
CUSTOMER PROFILE:
  • Industry: Manufacturing & Packaged Goods – Beauty, personal care, cosmetics
  • Headquarters: Geneva, Switzerland
  • Brand presence: Global
  • Employees: 8630
CHALLENGES
  • A limited in-house ecommerce solution – The company wanted to shift from their in-house digital commerce solution to a single, scalable platform
  • A need for business expansion – The brand wanted to accelerate their digital transformation worldwide and build their presence in the APAC region. They were also looking for a platform that would sustain future rollouts
  • Needed an integrated ecosystem – The cosmetics company wanted the new platform to integrate with their existing systems and needed a partner with a strong footprint in the APAC region to start their technological innovation there
OBJECTIVES:
  • The brand needed to improve operational efficiency
  • They wanted to prepare a solid digital foundation in the APAC region to build future growth online
  • The beauty brand needed to launch a scalable platform for their MVP and deploy a fast rollout of new sites for subsidiary brands or in new countries
  • The company wanted an enhanced ecommerce ecosystem to better manage their inventory updates, online orders, stores, and customer updates
  • They needed a platform to seamlessly integrate with third-party solutions to offer their customers a better shopping experience while simplifying their purchase processes
SOLUTION
  • Implemented a tailor-made solution based on Salesforce Commerce Cloud – Layered Ref App to optimize cost savings, reduce time to market, and at the same time provide easy maintenance and simplify the process flow
  • Implemented a scalable solution with new features to be used in all countries and all brands in one go, providing fast-to-market sites
  • We offered a smooth knowledge transfer and onboarding process
  • Decrease the cost of implementation for deployment in new countries and support and maintenance, leading to an increase in ROI
  • Transformed a siloed, rigid organization into one that is focused on end-to-end adaptability, regardless of changes, with a product-centric development approach
  • Transformed the organization into an agile one, allowing business drivers to develop innovative ideas, facilitating digital transformation
  • Instated multi-team delivery governance, with better-defined priorities, communication, and working together within the company
RESULTS
  • Thanks to OSF Digital’s Salesforce Commerce Cloud-based solution, the group expanded its market leadership in the premium beauty market in the Asia Pacific region. Relying on more efficient operations and providing a better customer experience, their ecommerce solution sustained brand awareness.
  • The group registered an increase in performance: a 75% boost in sales, a 111% growth in conversions, and a 26% increase in shopping sessions. They also dropped their bounce rate by 12% and decreased their cart abandonment rate by 37%.
  • We were agile and significantly reduced time to market, maintaining the quality of the delivery while at the same time remaining cost-effective.
  • With many ecommerce initiatives launched successfully and many more in the pipeline, the group’s business expansion and the digital economy are going forward.
TECH STACK
Salesforce Commerce Cloud
Program Development Accelerator
Program Unit Testing
Salesforce Commerce Cloud Functional Automation
Docker Adoption
E2E Automation
THIS SOLUTION MAY BE RIGHT FOR YOU IF YOU WANT TO:
  • Want to enhance your online commerce to offer a better shopping experience
  • Want to implement a scalable digital platform that will ensure easy rollout for business expansion
  • Are planning worldwide expansion and regional growth
  • Want to gather customer data to respond to their demands, ensuring retention and brand growth
  • Need a robust yet flexible system to manage data regarding purchases, customers’ shopping experience and inventory in one place to increase operational efficiency

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