Home Retailers Lead Mobile Shopping Innovation, But Miss Checkout Best Practices
Deep dive findings from the 2022 Omnichannel Retail Index on home and houseware companies.
The 7th Omnichannel Retail Index uncovers how U.S. retailers and brands are delivering on the omnichannel promise and meeting rising customer demands. Industry benchmark data and best practice adoption trends will help you prioritize your digital and omnichannel roadmap and ultimately make smarter investment decisions.
This year, the Home and Houseware vertical ranked No. 3 (with a 66% adoption rate) and Home Improvement ranked No. 5 (63% adoption rate) for overall best practice adoption out of 14 total verticals. This puts the Home retailers and brands in line with the overall Index average score of 61%.
Download the report to learn:
Where the home industry is leading against the overall retail industry
What the opportunities and growth opportunities are for home retailer
How to leverage the Omnichannel Retail Index to assess gaps
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How Do Brands and Retailers Use the Study in 2025?
Understand best practice criteria across web, mobile, store, and cross-channel experiences—now benchmarked globally across North America, the EU, and LATAM.
Assess how your brand performs against the broader industry and direct competitors, with visibility into regional strengths and weaknesses.
Identify critical gaps and opportunities in areas like personalization, loyalty, mobile optimization, delivery transparency, and AI adoption to better meet rising shopper expectations.
Prioritize improvements with clear, data-backed recommendations to refine your omnichannel roadmap and make smarter digital investment decisions.