The B2B commerce marketplace demands responsiveness and when outdated systems are unable to keep pace with customer expectations, businesses are turning to secure cloud-based Software as a Solution (SaaS) platforms.
A digital transformation of the B2B landscape involves using top B2B ecommerce platforms to streamline processes and improve customer experience to meet changing business and market requirements.
Today, many B2B companies find themselves in a dilemma—needing to completely shift and reposition themselves from a singular product-centric company to becoming a digital omnichannel customer-centric organization.
The benefits of B2B ecommerce platforms are many: better customer loyalty; increasingly personalized buying experiences; improved brand awareness; and extended reach. Additional advantages of B2B ecommerce are increased sales with numerous upselling or cross-selling opportunities in addition to diminished effort to finalize a purchase.
It also challenges business stuck in “the way it has always been done” mentality. Is a digital transformation worth the effort needed to transform?
Read “How Digital Transformation Fuels B2B Commerce Growth” and learn:
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