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Urban Barn

A Personalized Online Shopping Experience

Urban Barn is a Canadian decor and furniture retailer with 50 stores present in locations from British Columbia to Quebec. The brand offers a wide range of items for living rooms, dining rooms, and bedrooms as well as custom and office furniture, storage and organization furniture, décor, and lighting products for customers across Canada.


Urban Barn’s legacy ecommerce platform wasn’t able to keep up with their growing business needs. The company needed a solution that offered a modern and responsive experience for their customers on all devices. Urban Barn turned to OSF Digital for its digital transformation. OSF replatformed urbanbarn.ca to Salesforce Commerce Cloud and migrated the brand to Salesforce Marketing Cloud to help the company leverage the scalability of these platforms and provide a tailored customer experience.

“With OSF’s meticulous performance, we are now equipped with an ecommerce solution that helps us deliver an exceptional customer experience. We’re certain that our collaboration with OSF will result in a long-term relationship that will help us with our plans for international expansion.”

SASHA BECKER
Director of Ecommerce

URBAN BARN’S NEW FEATURE-RICH WEBSITE DRIVES CUSTOMER ENGAGEMENT
+40%
INCREASE IN OVERALL TRANSACTIONS
+84%
BOOST IN MOBILE TRANSACTIONS
+32%
MORE VISITS CONVERTED TO PURCHASES
Urban Barn
OSF implemented Customer BEHAVIOR TRACKER, the only cartridge that facilitates the integration of Google Tag Manager with Salesforce Commerce Cloud. This gives Urban Barn comprehensive insights into their customers’ page browsing, shopping, and checkout behavior.

To simplify and shorten the checkout process for Urban Barn’s customers, OSF Digital integrated One Page CHECKOUT, a cartridge for Salesforce Commerce Cloud, allowing both registered and guest customers to complete their purchase in one step.

Urban Barn

Additionally, OSF Digital integrated nearly a dozen third-party technologies, including Social Commerce, Store Locator, GiveX Gift Cards, WalkInto, Lookbook, PowerReviews, and Google ReCaptcha to give Urban Barn customers a modern shopping experience.

With this new scalable ecommerce platform, Urban Barn has increased customer engagement, boosted conversion rates, and decreased shopping cart abandonment.

DOWNLOAD THE FULL CASE STUDY FOR MORE ABOUT THIS PROJECT

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