Transforming an Entire Commerce Ecosystem for DTC Interactions
PLDT Inc. is the largest integrated telecommunications and digital services provider in the Philippines. Through its principal business segments – fixed line, wireless, digital and others – PLDT offers the most diversified range of communications and digital services across the Philippines’ most extensive fiber optic, wireless and fixed line networks.
PLDT planned to create a partner program with educational institutions that will allow students at partner universities and schools to purchase physical and digital goods (e.g., pocket Wi-Fi packages, load cards, SIM cards) at a preferred price. The company wished to launch a direct-to-consumer ecommerce website within a short time frame and create a marketplace exclusive to partner universities to offer special product packages and pricing.
