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Transforming an Entire Commerce Ecosystem for DTC Interactions

PLDT Inc. is the largest integrated telecommunications and digital services provider in the Philippines. Through its principal business segments – fixed line, wireless, digital and others – PLDT offers the most diversified range of communications and digital services across the Philippines’ most extensive fiber optic, wireless and fixed line networks.

PLDT planned to create a partner program with educational institutions that will allow students at partner universities and schools to purchase physical and digital goods (e.g., pocket Wi-Fi packages, load cards, SIM cards) at a preferred price. The company wished to launch a direct-to-consumer ecommerce website within a short time frame and create a marketplace exclusive to partner universities to offer special product packages and pricing.
AN EXCLUSIVE ECOMMERCE WEBSITE DELIVERED QUICKLY EMPOWERED PLDT TO RAPIDLY
open a new sales channel OPEN A NEW SALES CHANNEL
boost DTC part of the business BOOST DTC PART OF THE BUSINESS
fulfill orders from stores with a BOPIS option GO TO MARKET WITH DTC ONLINE SHOP
offer unique experiences to partners OFFER UNIQUE EXPERIENCES TO PARTNERS
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OSF Digital installed its Quick Start Direct to Consumer commerce solution to help PLDT rapidly set up a digital selling channel and launch an online shop fast. With the implementation and customization of this commerce solution, powered by Salesforce Commerce Cloud, OSF Digital set the foundation for the digital transformation of PLDT’s DTC business.

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GRANTING EXCLUSIVE ACCESS TO STUDENTS FROM PARTNER UNIVERSITIES

Only authenticated users can browse the site and make purchases, while unauthenticated users cannot navigate beyond the login screen.

CONNECTING PLDT’S ECOMMERCE WEBSITE WITH PARTNER UNIVERSITY SSO ENVIRONMENT

Integration with partner university single sign-on (G Suite, SAML) via Salesforce IDP and Community.

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LEVERAGING ADDITIONAL INTEGRATIONS AND CUSTOMIZATIONS

  • Integration with existing fulfillment system (managed by BSS/OSS)
  • Purchase limitation on cart
  • Cash-on-delivery (COD) only

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