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Realizing a Vision in International Retailing

For the past 250 years, Baccarat’s fine crystal pieces have embodied beauty and timeless elegance. Beginning in 2015, OSF Digital has supported Baccarat with a dedicated team, delivering complex marketing deployments and day-to-day webmastering for their global sites.
 
 
OSF supports Baccarat's marketing efforts - from planning to integration as well as day-to-day tasks through our advanced knowledge of Salesforce Commerce Cloud Business Manager. As the first company trained in Business Manager’s Power User Management program, OSF gives Baccarat the freedom to create new and compelling user experiences on an international scale.

 

“Working with OSF Webmastering support means that we have a solid partner to implement our vision. The support is always there so we can just focus on creating new business.”

LISA POITEVIN
Baccarat Marketing Team

BACCARAT ONLINE RESULTS AND METRICS
2X
VISITOR TIME
ON SITE
29%
MORE TRANSACTIONS
20%
REDUCTION IN
BOUNCE RATE
20%
INCREASE IN ANNUAL
REVENUE
15%
INCREASE OVERALL
TRAFFIC
30%
INCREASE IN
CONVERSATION RATE
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Unifying the Marketing Vision

OSF integrated marketing plans and created a more coherent experience for users on eight global sites across North America, Europe and Asia. OSF and Baccarat teams developed new user experiences, and integrated a new minisite solution on all Baccarat sites.

United States

United Kingdom

Italy

Germany

France

Canada

Italy

Germany

France

Canada

Hong Kong

Japan

The minisite aligns all global deployments of Baccarat’s marketing campaigns and helps reduce the steps required between a user’s arrival to the site and the product page level.

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Animated newsletters campaign

Additionally, OSF Digital enhanced Baccarat’s email marketing strategy by introducing a new animated layout for their newsletters. This new solution enhances the browsing experience and facilitates a swift path to discover their desired products. The result gained is both improved conversion and bounce rates.

Both the minisite and newsletter solutions were designed to work on a variety of browsing experiences—mobile, tablet or desktop. The ability to use multiple devices empowers users to participate in an innovative and dynamic shopping experience.

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