“Working with OSF Webmastering support means that we have a solid partner to implement our vision. The support is always there so we can just focus on creating new business.”
LISA POITEVIN
Baccarat Marketing Team
OSF integrated marketing plans and created a more coherent experience for users on eight global sites across North America, Europe and Asia. OSF and Baccarat teams developed new user experiences, and integrated a new minisite solution on all Baccarat sites.
United States
United Kingdom
Italy
Germany
France
Canada
Italy
Germany
France
Canada
Hong Kong
Japan
The minisite aligns all global deployments of Baccarat’s marketing campaigns and helps reduce the steps required between a user’s arrival to the site and the product page level.
Additionally, OSF Digital enhanced Baccarat’s email marketing strategy by introducing a new animated layout for their newsletters. This new solution enhances the browsing experience and facilitates a swift path to discover their desired products. The result gained is both improved conversion and bounce rates.
Both the minisite and newsletter solutions were designed to work on a variety of browsing experiences—mobile, tablet or desktop. The ability to use multiple devices empowers users to participate in an innovative and dynamic shopping experience.